Phaff Export Marketing will organize a Beer, Wine and Spirits trade mission to Tennessee and Kentucky, commissioned by the Southern United States Trade Association (SUSTA). A consultant of Phaff Export Marketing will travel to Tennessee and Kentucky to visit the plants of the exporters.

Next to SUSTA, the Departments of Agriculture of Tennessee and Kentucky are involved in the organization of this trade mission.

The European market

The European alcoholic beverages market is one of the largest in the world. A good market for SUSTA members that supply alcoholic beverages.

European buyers

Phaff Export Marketing will recruit European buyers that will be a good fit to join this trade mission. After approval of SUSTA, the invited buyers will get the final invitation.

Together with the invited and approved buyers, Phaff Export Marketing will travel to Tennessee and Kentucky, from the 24th till the 29th of October 2021.

SUSTA beer, wine & spirits exporters

SUSTA exporters can register to participate in this trade mission. During this beer, wine and spirits trade mission, the registered SUSTA members will have pre-arranged one-on-one meetings with the European buyers.

Before the pre-arranged meetings will be scheduled, the SUSTA exporter will have a virtual meeting with the Consultants of Phaff Export Marketing. During this virtual meeting, the product of the exporter and the European market will be discussed. Besides, the SUSTA exporter will get the opportunity to ask questions. Based on this virtual consultation, the Consultants of Phaff Export Marketing will discuss if the product will be a good fit for the market and if the SUSTA member is ready to export to Europe.

SUSTA companies offer a wide range of products. Please contact the Phaff Export Marketing-consultant for the full range of products.

Join this trade mission

Are you a European buyer and interested in joining this beer, wine, and spirits trade mission to Tennessee and Kentucky? Please contact Anouk Dijkgraaf ( Also, if you would like to receive more information about this trade mission, please do not hesitate to contact Anouk Dijkgraaf.