Phaff Export Marketing will realize a horticulture trade mission from the southern US to the Netherlands. This trade mission is combined with a showcase at the International Floriculture Trade Fair.

The activity is commissioned by the Southern United States Trade Association (SUSTA).

SUSTA participants

SUSTA helps small to medium-sized companies with their first steps into new export markets. Together with the Departments of Agriculture and the 14 southern states and Puerto Rico, SUSTA promotes the export of high-value food and agricultural products.

SUSTA companies that will be joining this trade mission and the showcase will be announced later.

The companies that could join this trade mission offer the following:

  • Cut Flowers
  • Starter Plants
  • Shrubs
  • Nursery Plants
  • Trees
  • Seeds
  • Gardening
  • Floral products

Please contact us if you would like to meet the companies or stop by at the showcase booth.

In case that the SUSTA participants cannot travel to the trade show, Phaff Export Marketing will represent SUSTA and the companies. Phaff Export Marketing will welcome interested visitors. And if desired, (online) meetings could be scheduled for a later moment.

Trade mission

Phaff Export Marketing will organize site visits. Since the Netherlands is the hub for the international trade of horticulture products and plant source materials. Besides, the Netherlands exports and re-export again many products to other EU countries.

During the site visits, the different (logistical) parts of the Dutch horticulture sector will be shown to the SUSTA participants.


Next to a trade mission, the participants will be represented in a showcase at the International Floriculture Trade Fair. The International Floriculture Trade Fair will be organized on the 3rd, 4th, and 5th of November 2021, in the Expo Haarlemmermeer in Vijfhuizen, the Netherlands. International Floriculture Trade Fair is offering a wide variety of flowers and plants.

At this trade show, Phaff Export Marketing will realize a SUSTA showcase booth. In this pavilion, the participants can present their products and meet (new) contacts.

Meet the companies?

Would you like to receive more information of are you interested in meeting the companies? Please contact Anouk Dijkgraaf (