SUSTA pavilion at IFE London 2025

Phaff Export Marketing is proud to organize the Southern United States Trade Association (SUSTA) pavilion at IFE London 2025, taking place from March 17-19, 2025. As one of the leading trade shows for the food and beverage industry, IFE London provides an excellent platform for businesses to explore new products, connect with suppliers, and stay up to date with market trends.

IFE London 2025

IFE London is an event for food and drink professionals looking to expand their networks and discover the latest innovations in the market. Each year, thousands of industry experts - including importers, distributors, wholesalers, retailers, and foodservice professionals - gather to explore opportunities and source high-quality products.

Networking opportunity with international suppliers

IFE London is a unique opportunity to meet suppliers, distributors, and potential business partners face-to-face, strengthening relationships and exploring new collaborations.

About SUSTA

SUSTA is a non-profit organization dedicated to helping small and medium-sized businesses from the Southern United States expand their international presence.

SUSTA represents food and agricultural companies from 14 southern states and Puerto Rico, helping them grow their exports through marketing programs, trade show participation, and business matchmaking.

Partnering with US State Departments of Agriculture

SUSTA works in partnership with state-level agricultural departments, ensuring that businesses receive expert guidance on exporting high-value food and beverage products.

Discover the SUSTA pavilion

As the European in-market consultant for SUSTA, Phaff is responsible for organizing and managing the SUSTA pavilion at IFE London 2025.

The pavilion will feature a selection of exhibitors from the Southern United States, each bringing unique, high-quality food and beverage products to the European market.

Meet the exhibitors

Visitors will have the opportunity to meet US suppliers, explore a diverse range of specialty foods and beverages, and learn more about Southern US flavors and traditions.

From premium snacks and sauces to health-conscious foods and beverages, the SUSTA pavilion will showcase the diversity and richness of Southern US agricultural products.

Want to learn more? Get in touch!

Are you interested in discovering the food and beverage products from the Southern US? Would you like to connect with suppliers from this region?

Feel free to reach out to Anouk Dijkgraaf - she will be happy to provide more information about the SUSTA pavilion at IFE London 2025 and the exciting products being showcased.