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Where we come from

Phaff Export Marketing was established in 1991 by Victor Phaff, starting as a consultancy in export promotion for food and agribusiness. Before the start of his own company, Victor worked for the Dutch Potato and Onion Marketing Board as a marketing manager which grew his passion for the promotion of agricultural products.

After being the Managing Director of Phaff Export Marketing for 30 years, Victor Phaff handed over ownership of Phaff Export Marketing to his daughter Rosanne Phaff. Since 2022, she is the owner of Phaff Export Marketing.

Conquering the ‘polder’

After a few years, Victor was asked the become the marketing director for a big French fries factory in the Polder of the Netherlands, “The New Land”. After his adventure at the potato factory, Victor decided to start his own company in marketing of agricultural products.

Not long after, international clients came on board and this resulted in the export marketing part of the company. Phaff Export Marketing was founded!

Worldwide export experience

Almost half a decade later, we have realized many successful trade missions and product introductions in the EU market. We have recently moved closer to Amsterdam (Almere, NL) and have acquired a fixed staff of enthusiastic professionals.

Export support is our core business, with the European Union as our home market. We work for governments, export boards as well as private production companies. We have built an impressive network with buyer contacts in the retail, import-export trade, food processing, and foodservice.

What do we do? We make sure that our clients connect with the right buyers and markets.

International focus

Until 2009, most activities were concentrated in countries within the European Union. Since then our activities have increasingly shifted towards countries outside the EU.

Organizations & authorities

Today, we predominantly find our clients within the EU, with an increasing amount of regular clients in Canada and the USA, both government and private organizations.

Private companies

In addition to export promotion for organizations and authorities, we also launch campaigns for private companies. Besides, Phaff Export Marketing carries out market research, quick scans, product promotion and product introductions for a wide variety of businesses.

Major accounts

A number of big organizations we have carried activities out for are:

  • Dutch Ministry of Economic Affairs
  • SUSTA, Southern U.S. Trade Association (Export Promotion 15 Southern States)
  • RVO, Dutch government agency for international entrepreneurship
  • Ministry of Agriculture / Ministerie van Landbouw, Natuur & Voedselkwaliteit
  • CBI, Centre for the Promotion of Imports from developing countries
  • WUSATA, Western United States Agricultural Trade Association (Export Promotion 13 Western States)
  • ACOA, Atlantic Canada Opportunities Agency, Canada