Phaff Export Marketing was established in 1991 by Victor Phaff, starting as a consultancy in export promotion for the food and agribusiness. Before the start of his own company, Victor worked for the Dutch Potato and Onion Marketing Board as a marketing manager which grew his passion for the promotion of agricultural products.
Conquering the 'polder'
After a few years, Victor was asked the become the marketing director for a big French fries factory in the Polder of the Netherlands, “The New Land”. After his adventure at the potato factory, Victor decided to start his own company in marketing for agricultural products. Not long after, international clients came on board and this resulted in the export marketing part of the company. Phaff Export Marketing was founded!
Worldwide export experience
Almost half a decade later, Phaff Export Marketing has moved closer to Amsterdam (Almere, NL) and we have acquired a fixed staff of enthusiastic professionals. At Phaff Export Marketing we have a ‘hands-on’ mentality and all our team members know what it means to export or produce agricultural products. So far, we have realized many successful trade missions and product introductions in the EU market.
Export support is our core business, with the European Union as our home market. We work for governments, export boards as well as private production companies. We have built an impressive network with buyer contacts in the retail, import-export trade, food processing, and food service. What do we do? We make sure that our clients connect with the right buyers and markets.
Until 2009, most activities were concentrated in countries within the European Union. Since then our activities have increasingly shifted towards countries outside the EU. Recently successful missions have been organized to and exhibitions carried out in Russia, Ukraine, Turkey, North Africa, India, China, and South Korea.
Phaff Export Marketing predominantly finds its clients within the EU, but it also has regular clients in Canada and the USA, both government and private organizations.
A number of big organizations we have carried activities out for are:
- Dutch Ministry of Economic Affairs
- SUSTA, Southern U.S. Trade Association (Export Promotion 15 Southern States)
- RVO, Dutch government agency for international entrepreneurship
- Ministry of Agriculture / Ministerie van Landbouw, Natuur & Voedselkwaliteit
- CBI, Centre for the Promotion of Imports from developing countries
- WUSATA, Western United States Agricultural Trade Association (Export Promotion 13 Western States)
- ACOA, Atlantic Canada Opportunities Agency, Canada
In addition to export promotion for organizations and authorities, Phaff Export Marketing also launches campaigns for private companies. The successful introduction of frozen guacamole from Mexico (Simplot) and OSO Sweet Onions from Chile, Peru and Texas (Saving int.) are good examples. Phaff Export Marketing knows in practice what is required to import and export food or agri products.
Besides, Phaff Export Marketing carries out market research, quick scans, product promotion and product introductions for a wide variety of businesses.
Victor Phaff has also been elected as secretary of the NEPG (Northwestern European Potato Growers). The NEPG exchange market information between the five major potato producing countries in Northwest Europe.