Promotional activities

Want to boost visibility, inspire buyers, or engage new customers? Our promotional activities help AgriFood companies stand out in international markets.

We create smart, tailored promotional strategies that make a real impact. Online and offline — we bring your story to life.

Whether it’s market development, PR, or full-scale campaigns — we help AgriFood companies, regions, product groups, and trade organizations grow and stand out through creative, targeted promotion.

✔ Build product awareness in new markets ✔ Create trust with buyers and consumers ✔ Show your product’s quality, taste, and use ✔ Increase sales and sampling results ✔ Support your export and trade promotion strategy

A few examples of promotional activities

In-store promotions: Let consumers taste, try, and experience your product in supermarkets, foodservice wholesalers, or specialty shops.
Product demos: Let chefs, buyers, importers, press, and influencers experience your product in action — from preparation to tasting.
Sampling campaigns: Get your product directly into the hands of potential buyers, importers, or other decision makers.
PR, influencers, and press media: Boost your visibility in trade magazines, blogs, and industry platforms and let media and influencers create buzz around your product.
Out-of-the-box concepts: Surprise and inspire with creative formats tailored to your goal, product, and market.

Whether you want to raise awareness, boost sales, or support your market entry — we design promotional activities that match your goals and audience.

Tailored, practical, and result-driven

Every product and every market is different. That’s why we take the time to understand your goals and challenges. Together, we create a promotional plan that works for your brand, product, and target audience.

Phaff handles everything for you: Logistics and sample shipments, event coordination and promotion, and on-site support during the activity.

After the event, guests leave inspired — with a goodie bag full of information and a lasting impression. In the days and weeks that follow, we monitor feedback, press coverage, and social media activity. We stay available for any follow-up questions and help you keep the momentum going.

From the first idea to execution — we take care of it all. You stay visible, relevant, and on track for growth.

How we bring promotional ideas to life

Here’s an example of a promotional activity we carried out — showing how we turn strategy into impact.

Go to success story

Why work with Phaff?

Trusted by governments, trade associations, and AgriFood businesses.

✔ AgriFood experts: Strong experience in food, beverage, agriculture, and seafood.
✔ 30+ years of experience: Many different international promotional projects.
✔ Strong network: Local contacts and in-market know-how.
✔ Full preparation and follow-up: Hands-on support from concept to execution.
✔ Tailor-made: No promotional event is the same — always based on your goals.