Trade missions

A trade mission is more than just a trip—it’s a gateway to international growth.

Whether you’re an exporter looking to expand, a trade association supporting businesses, or an organization driving international trade, Phaff creates trade missions that open doors, build valuable connections, and deliver real business impact. Fully organized from A to Z.

✔ Meet the right business partner ✔ Expand your global network ✔ Gain market insights ✔ Boost brand visibility ✔ Unlock business opportunities

Trade missions: Expand your business globally

A trade mission is a strategic journey to explore new markets, gain insights, and build international partnerships. At Phaff, we organize trade missions that deliver real business results.

  • Outbound missions: Explore new markets, meet potential partners & discover global opportunities.
  • Inbound missions: Host international buyers & strengthen trade relationships without leaving your country.

From sales-driven to exploratory, or linked to an industry event, we tailor every mission to match your goals.

How we make it happen: Step by step

From ambition to action. Our structured & tailored approach ensures success.

Step 1: Define your goals

Sales, market insights, networking? We align the mission with your ambitions.

Step 2: Build a custom mission

Your program may include:

  • B2B matchmaking: Pre-arranged meetings with relevant buyers & partners. Learn more about our matchmaking services here.
  • Market & retail visits: Gain firsthand industry insights.
  • Seminars & expert talks: Learn from market experts.
  • Networking: Connect with buyers, importers & key decision-makers.
  • Trade show access: Walker programs at key industry events.
  • Site visits & showcases: Present your products directly to buyers.

Step 3: Seamless execution

From briefing sessions to tailored meeting agendas, we ensure thorough preparation. We take care of scheduling, matchmaking, logistics & on-the-ground support—so you can focus on business while we handle the rest.

Step 4: Maximizing results

Our work doesn’t stop when the mission ends. We provide follow-up support to turn your new contacts into lasting business relationships.

Why work with Phaff?

Trusted by governments, trade associations, and AgriFood businesses.

✔ AgriFood experts: Hands-on experience in e.g. food, beverage, agriculture, and seafood trade.
✔ 30+ years of experience: We’ve organized hundreds of successful trade missions worldwide.
✔ A strong global network: We connect you with buyers, importers, knowledge institutes, and local partners worldwide.
✔ Tailor-made approach: We design each mission to fit your product, your goals, and your target market.
✔ Seamless organization: We take care of every detail, so you can focus on growing your business.
✔ Results-driven approach: Focused on measurable success and international growth.

Connect & grow

See our upcoming trade missions and read our success stories.

Lentil promotion: Nutritious, versatile, and sustainable
  • Promotional activities
  • Special projects

Lentil promotion: Nutritious, versatile, and sustainable

USDA trade mission to the Netherlands
  • Matchmaking
  • Trade missions

USDA trade mission to the Netherlands

Lentil promotion for Pulse Canada
  • Special projects
  • Promotional activities

Lentil promotion for Pulse Canada

May 9, 2023 - March 31, 2026
2025 New Brunswick Seafood Celebration Reception
  • Special projects

2025 New Brunswick Seafood Celebration Reception

May 5, 2025 19:00 - 21:00
Visit New Brunswick at Seafood Expo Global in Barcelona
  • Trade shows

Visit New Brunswick at Seafood Expo Global in Barcelona

May 6, 2025 - May 8, 2025
SUSTA at Seafood Expo Global 2025
  • Trade shows

SUSTA at Seafood Expo Global 2025

May 6, 2025 - May 8, 2025
Matchmaking at Interzum in Cologne, Germany
  • Matchmaking

Matchmaking at Interzum in Cologne, Germany

May 20, 2025 - May 23, 2025
SUSTA trade mission: Value-added food products
  • Trade missions

SUSTA trade mission: Value-added food products

June 26, 2025 - June 30, 2025
Meet New Brunswick at Anuga in Cologne
  • Trade shows

Meet New Brunswick at Anuga in Cologne

October 4, 2025 - October 8, 2025