Trade servicing

Expanding internationally comes with challenges: regulations, logistics, cultural differences, and complex markets. With our in-depth expertise, we help you navigate these obstacles.

We support AgriFood companies and trade organizations by providing valuable, hands-on export knowledge and ensuring your presence in the market. Through regular contact, market updates, and strategic follow-ups, we help you stay connected and grow. Your presence in the market, even when you’re not there.

✔ Practical and hands-on export knowledge ✔ Strategic support ✔ Market intelligence & research ✔ Boots on the ground

Whether you’re entering a new market or fine-tuning your current export plans, we’re here to support every step of the way.

Hands-on support to guide you in international markets

Whether you need full support or just one element, we’re here to help.

  • Preparation is key: We prepare you for business in Europe through tailored webinars, masterclasses, instructional videos, customized training programs, and 1-on-1 coaching.
  • Maintain strong relationships with local partners: We keep you updated on key trends, opportunities, and challenges in the market.
  • Follow up after trade shows: We represent your brand or trade organization on location and identify new opportunities.
  • Build a realistic export strategy: We help you develop a clear, actionable export strategy based on your goals and market potential.
  • In-depth market research, quick scans & market studies: We conduct detailed market research and tailored market studies to provide insights that inform your export plan.

Export strategy & advice

A successful export journey starts with a clear strategy. We help you develop a realistic and effective export approach that aligns with your goals, your product, and the target market. Our strategic guidance is practical, market-based, and focused on long-term success. 

Alongside strategy, we also support you through webinars, masterclasses, how-to videos, custom trainings, and 1-on-1 coaching, all tailored to your needs.

Market study & research

We help companies develop a clear and strategic entry plan for exporting. Typically, we start with a quick scan or market study: a fast, focused analysis of one of your products in a specific market. This gives you a practical overview of market potential, helping you decide whether the market is worth pursuing.

  • Tailored to your product and sector
  • Based on relevant, up-to-date insights
  • Clear go/no-go advice to support your next step

Need more detail? Our in-depth market research offers deeper insights into one or more products across multiple markets. We evaluate, e.g.:

  • Consumer trends and demand
  • Local competition and pricing
  • Distribution channels and retail landscape
  • Regulatory requirements (ingredients, labelling, packaging)

Based on our findings, we provide concrete recommendations and help you translate insights into a workable export plan.

We are your eyes, ears, and voice in the market

Our team represents your product or brand, even when you’re not there. We’re your boots on the ground. With our strong AgriFood network and local experience, we keep your presence strong and active.

Why work with Phaff?

Trusted by governments, trade associations, and AgriFood businesses.

✔ AgriFood experts: Strong experience in e.g. food, beverage, agriculture, and seafood.
✔ 30+ years of experience: From market insights to export advice and market entry.
✔ Deep market knowledge: We monitor developments, spot trends, and identify opportunities.
✔ Step-by-step support: We guide you from first steps to real results.
✔ Tailored advice: Every export journey is different, we adapt to your needs.

Connect & grow

See our upcoming trade servicing activities and read our success stories.

Lentil promotion: Nutritious, versatile, and sustainable
  • Promotional activities
  • Special projects

Lentil promotion: Nutritious, versatile, and sustainable

USDA trade mission to the Netherlands
  • Matchmaking
  • Trade missions

USDA trade mission to the Netherlands

Lentil promotion for Pulse Canada
  • Special projects
  • Promotional activities

Lentil promotion for Pulse Canada

May 9, 2023 - March 31, 2026
Netherlands Pavilion at AgroWorld Kazachstan
  • Trade shows

Netherlands Pavilion at AgroWorld Kazachstan

Join the Netherlands Pavilion at AgroWorld Kazachstan - the key AgriFood trade fair in Central Asia. Organized by Phaff.

Lentil workshop at Miele Vianen
  • Promotional activities

Lentil workshop at Miele Vianen

November 19, 2025 12:00 - 16:30
Strategic export advisor at SUSTA Seminar 2025
  • Trade servicing

Strategic export advisor at SUSTA Seminar 2025

December 8, 2025
IPM Essen 2026
  • Trade shows

IPM Essen 2026

January 27, 2026 - January 30, 2026
Atlantic Canada Export Café Germany
  • Trade missions
  • Matchmaking

Atlantic Canada Export Café Germany

February 4, 2026 - February 4, 2026
Fruit Logistica 2026
  • Trade shows

Fruit Logistica 2026

February 4, 2026 - February 6, 2026
Atlantic Canada Export Café The Netherlands
  • Trade missions
  • Matchmaking

Atlantic Canada Export Café The Netherlands

February 5, 2026 - February 6, 2026
ProWein Düsseldorf 2026
  • Trade shows

ProWein Düsseldorf 2026

March 15, 2026 - March 17, 2026
International Food & Drink Event London 2026
  • Trade shows

International Food & Drink Event London 2026

March 30, 2026 - April 1, 2026