Trade servicing

Expanding internationally comes with challenges: regulations, logistics, cultural differences, and complex markets. With our in-depth expertise, we help you navigate these obstacles.

We support AgriFood companies and trade organizations by providing valuable, hands-on export knowledge and ensuring your presence in the market. Through regular contact, market updates, and strategic follow-ups, we help you stay connected and grow. Your presence in the market, even when you’re not there.

✔ Practical and hands-on export knowledge ✔ Strategic support ✔ Market intelligence & research ✔ Boots on the ground

Whether you’re entering a new market or fine-tuning your current export plans — we’re here to support every step of the way.

Hands-on support to guide you in international markets

Whether you need full support or just one element — we’re here to help.

  • Preparation is key: We prepare you for business in Europe through tailored webinars, masterclasses, instructional videos, customized training programs, and 1-on-1 coaching.
  • Maintain strong relationships with local partners: We keep you updated on key trends, opportunities, and challenges in the market.
  • Follow up after trade shows: We represent your brand or trade organization on location and identify new opportunities.
  • Build a realistic export strategy: We help you develop a clear, actionable export strategy based on your goals and market potential.
  • In-depth market research, quick scans & market studies: We conduct detailed market research and tailored market studies to provide insights that inform your export plan.

Export strategy & advice

A successful export journey starts with a clear strategy. We help you develop a realistic and effective export approach that aligns with your goals, your product, and the target market. Our strategic guidance is practical, market-based, and focused on long-term success. 

Alongside strategy, we also support you through webinars, masterclasses, how-to videos, custom trainings, and 1-on-1 coaching — all tailored to your needs.

Market study & research

We help companies develop a clear and strategic entry plan for exporting. Typically, we start with a quick scan or market study: a fast, focused analysis of one of your products in a specific market. This gives you a practical overview of market potential, helping you decide whether the market is worth pursuing.

  • Tailored to your product and sector
  • Based on relevant, up-to-date insights
  • Clear go/no-go advice to support your next step

Need more detail? Our in-depth market research offers deeper insights into one or more products across multiple markets. We evaluate, e.g.:

  • Consumer trends and demand
  • Local competition and pricing
  • Distribution channels and retail landscape
  • Regulatory requirements (ingredients, labelling, packaging)

Based on our findings, we provide concrete recommendations and help you translate insights into a workable export plan.

We are your eyes, ears, and voice in the market

Our team represents your product or brand, even when you’re not there. We’re your boots on the ground. With our strong AgriFood network and local experience, we keep your presence strong and active.

Why work with Phaff?

Trusted by governments, trade associations, and AgriFood businesses.

✔ AgriFood experts: Strong experience in e.g. food, beverage, agriculture, and seafood.
✔ 30+ years of experience: From market insights to export advice and market entry.
✔ Deep market knowledge: We monitor developments, spot trends, and identify opportunities.
✔ Step-by-step support: We guide you from first steps to real results.
✔ Tailored advice: Every export journey is different, we adapt to your needs.

Connect & grow

See our upcoming trade servicing activities and read our success stories.

Lentil promotion: Nutritious, versatile, and sustainable
  • Promotional activities
  • Special projects

Lentil promotion: Nutritious, versatile, and sustainable

USDA trade mission to the Netherlands
  • Matchmaking
  • Trade missions

USDA trade mission to the Netherlands

Lentil promotion for Pulse Canada
  • Special projects
  • Promotional activities

Lentil promotion for Pulse Canada

May 9, 2023 - March 31, 2026
Discover New Brunswick: Learn, taste & experience
  • Promotional activities

Discover New Brunswick: Learn, taste & experience

April 7, 2025 12:30 - 17:00
SUSTA spirits trade mission: To Kentucky and Tennessee
  • Trade missions

SUSTA spirits trade mission: To Kentucky and Tennessee

April 7, 2025 - April 11, 2025
2025 New Brunswick Seafood Celebration
  • Special projects

2025 New Brunswick Seafood Celebration

May 5, 2025 18:30 - 20:30
Visit New Brunswick at Seafood Expo Global in Barcelona
  • Trade shows

Visit New Brunswick at Seafood Expo Global in Barcelona

May 6, 2025 - May 8, 2025
SUSTA at Seafood Expo Global 2025
  • Trade shows

SUSTA at Seafood Expo Global 2025

May 6, 2025 - May 8, 2025
SUSTA trade mission: Value-added food products
  • Trade missions

SUSTA trade mission: Value-added food products

June 26, 2025 - June 30, 2025
Meet New Brunswick at Anuga in Cologne
  • Trade shows

Meet New Brunswick at Anuga in Cologne

October 4, 2025 - October 8, 2025