Hello, nice to meet you!

Bringing the world of AgriFood together since 1991

At Phaff Export Marketing, we create opportunities, build connections, and support international growth. With over 30 years of expertise, we help AgriFood businesses expand internationally, enter new markets, and connect with key industry players.

From high-impact trade missions and international trade shows to market research, strategic export guidance, and powerful promotional campaigns—we make it happen. We match the right service to your goals, ensuring you’re fully prepared and ready to seize opportunities. With expert guidance, strong connections, and flawless organization, we set the stage for your international success—so you can focus on what matters most: your product and sales.

Looking to grow beyond borders? Let’s make it happen – together! 

Our team: Inge, Agnes, Rosanne and Anouk

Masters in organizing, experts in trade

We bring the right people, products, and markets together. Every project is tailor-made, strategically structured, and flawlessly executed—on time, on budget, and with maximum impact. As experienced trade event managers, we handle every aspect of organizing trade missions, trade shows, promotional events, and networking events that support international export ambitions.

Expanding into international markets requires:

  • Specialized export knowledge and in-depth market insights tailored to AgriFood.
  • A strong global network of buyers, producers, and trade partners.
  • Seamless execution of trade missions, events, and market strategies that align with industry needs – fully managed from start to finish.  

That’s where we come in. We strategize, connect, and guide. Whether it’s helping you enter new markets, connecting you with potential buyers, or navigating complex regulations, we provide expert advice and hands-on support every step of the way—while ensuring your trade events run seamlessly and effectively. 

Whether for government-led trade initiatives or private sector expansion, we turn international ambitions into results.

See how we work

AgriFood: Our exclusive focus

AgriFood is where innovation meets impact. It’s a sector that never stands still—shaping how we grow, produce, and enjoy food worldwide. AgriFood is full of opportunities. That’s why we’ve focused exclusively on this sector since day one.

With more than three decades of experience, we know the industry inside and out. We understand its challenges, regulations, and market dynamics better than anyone. Over the years, we’ve built a vast, trusted network of buyers, producers, trade organizations, and industry experts—giving our clients direct access to the right connections and insights to succeed internationally.

  • Deep market expertise: We know what works—and how to make it happen.
  • Strong personal network: Direct access to key industry players worldwide.
  • Proven track record: Decades of success in international trade promotion.

With our expertise and connections, we help our clients navigate complexities, seize opportunities, and grow internationally. 

Victor Phaff and Rosanne Phaff

30+ years of experience in international trade promotion

In 1991, Victor Phaff founded the company with a clear mission: to help AgriFood businesses expand internationally. His background as marketing manager at the Dutch Potato and Onion Marketing Board gave him deep insights into export promotion and global market development.

Fast forward to today: After three decades of leading the industry, Rosanne Phaff took over the company in 2022, ensuring a future-focused approach while staying true to our core mission.

Rooted in family values, we take a hands-on, relationship-driven approach to helping AgriFood businesses grow globally.

We don’t just organize trade events—we create opportunities. With deep industry knowledge and a trusted global network, we bring AgriFood businesses and markets together for sustainable international growth.

Rosanne Phaff

Managing Director

Your gateway to the global market

Phaff is based in Almere, the Netherlands. Strategically located near Amsterdam, we are at the heart of the European AgriFood industry—your gateway to Europe. But our expertise extends beyond Europe; we support companies worldwide in reaching new international markets.

We speak multiple languages: English, Dutch, German, French, Spanish, and Italian, enabling us to easily connect you with partners and opportunities around the globe.

For AgriFood companies and trade organizations aiming to enter the European market, we provide in-depth market insights, regulatory guidance, and strong connections to European buyers, distributors, and industry leaders. With a tailor-made approach, deep industry knowledge, and an extensive network, we help businesses successfully enter and grow in Europe and beyond.

For European-based AgriFood companies and trade organizations looking to expand internationally, we offer tailored export strategies, international matchmaking, and seamless trade event management. With decades of experience in global trade promotion, we help businesses navigate new markets, connect with key buyers, and achieve international growth.

Bringing the world of AgriFood togeher. Let’s connect!

Our services

Trade shows

Trade shows

You focus on business, we handle the rest

Trade missions

Trade missions

Discover new markets with guidance and connections

Matchmaking

Matchmaking

Connect with the right partners, personally matched

Promotional activities

Promotional activities

Strengthen your market presence with tailored campaigns

Trade servicing

Trade servicing

Expert support at every stage of international trade

Special projects

Special projects

Custom solutions, designed around your goals

Event management

Event management

Flawless execution, from A - Z

Meet our team

Agnes Huetink

International Trade Promotion & Event Lead

Call me at +31 (0)36 760 7102 Mail me at agnes@phaff.com Connect with me

Anouk Dijkgraaf

International Trade Promotion & Marketing Specialist

Call me at +31 (0)36 760 7103 Mail me at anouk@phaff.com Connect with me

Inge Lankes

International Trade Promotion & Event Manager

Call me at +31 (0)36 760 7104 Mail me at inge@phaff.com Connect with me