Trade shows

In today’s competitive market, standing out is essential. Trade shows offer a great way to showcase your products and connect with new business contacts. But success requires strategy, creativity, and expertise.

At Phaff Export Marketing, we manage everything: logistics, booth design, and targeted matchmaking, ensuring your participation delivers measurable results. We specialize in collective or country pavilions—maximizing your visibility, optimizing resources, and creating real market impact.

✔ Strategy planning & execution ✔ Pavilion & booth design ✔ B2B matchmaking & networking ✔ Logistics & on-site coordination ✔ Market insights ✔ Individual booths and collective pavilions

Your trade show success starts here. We take care of the details—you seize the opportunities.

Stronger together: Collective pavilions

A group pavilion creates a greater impact by bringing companies together under one strong identity. This increases visibility, credibility, and efficiency.

We take care of every aspect, including:

Pavilion concept & strategy: A clear, market-driven theme that aligns with your business goals.
Stand design & coordination: A high-quality, professional setup that showcases all participants effectively.
Unified branding & promotion: A strong, consistent message that attracts visitors and buyers.
Participant matchmaking: Connecting exhibitors with relevant buyers, distributors, and trade professionals.
Shared services & support: On-site assistance, hospitality areas, and logistical coordination to ensure a smooth experience.

Full-service support: From start to finish

Trade shows involve countless moving parts — but we’ve got them covered. Our team handles everything from preparation to execution, ensuring a smooth and stress-free experience for exhibitors.

Registration & administration: Managing exhibitor sign-ups, documentation, and compliance requirements.
Logistics & setup: Coordinating transport, booth design, booth construction, and seamless event execution. We work with trusted stand builders to ensure your pavilion is eye-catching, functional, and strategically placed for maximum success.
On-site coordination: Hands-on support, troubleshooting, and ensuring everything runs according to plan.
B2B matchmaking: Connecting exhibitors with relevant buyers, distributors, and trade professionals. Learn more about our matchmaking services here.
Media & marketing support: Increasing brand exposure with strategic promotions before, during, and after the event.

With our comprehensive support, you can focus on making connections while we handle the details.

Trade show visitor programs: Maximize your presence without exhibiting

Not exhibiting but still want to explore new opportunities? We create tailored trade show visitor programs designed to help you make the most of your attendance. These programs allow you to discover key industry players and emerging trends through expert-led guided trade show tours. Additionally, you’ll gain valuable market insights and intelligence by learning from industry experts during seminar programs or one-on-one consultations.

Why work with Phaff?

Trusted by governments, trade associations & agrifood businesses worldwide.

✔ 30+ years of experience: We’ve organized over 250 successful trade pavilions in 20+ countries.
✔ A strong global network: We connect you with buyers, importers, knowledge institutes, and local partners.
✔ Tailor-made approach: We design each project to fit your sector, your goals, and your target market.
✔ Seamless organization: From preparation and booth design to on-site coordination and matchmaking – we handle it all.
✔ Proven results: Focused on measurable success and international growth.