For Pulse Canada we are organizing promotional activities to promote Canadian lentils during 2022. This will be done in the UK, Germany, and the Netherlands.
About Pulse Canada
Pulse Canada is a national industry association representing Canadian growers, processors, and exporters of pulse crops - peas, beans, lentils, and chickpeas. Canada is the largest exporter of lentils globally and is actively looking to diversify its markets for lentils. The pulse industry has led a number of initiatives in recent years to encourage the adoption of lentils and lentil ingredients in processed foods and in foodservice, particularly in North America.
What are lentils?
Lentils are a type of pulse, along with beans, field peas, chickpeas, and faba beans. The edible seeds of legumes are known as "pulses".
Lentils are available in a range of sizes, from extra small to large. Large green lentils and split red lentils are the most common lentils found on grocery store shelves. Split lentils have had their seed coat removed and the inner part of the lentil, known as the cotyledon, has been split in half. They cook faster than whole lentils and are great for soups, curries, and purees because they have a thicker texture whereas whole lentils work better in salads or other applications where texture is preferred.
There are also two varieties of lentils that are less common which are black Beluga lentils and French green lentils.
The benefits of Canadian lentils are that they are healthy, nutritious, and high-protein food. The Canadian lentils positively benefit the sustainability of food systems and taste great.
During the activities organized, Phaff Export Marketing is promoting Canadian lentils among the non-commercial segment in the UK, Germany, and the Netherlands. The goal is that these promotions lead to new menu introductions and increased usage and consumption.
This will be done by creating a presentation that will be given to non-commercial foodservice operators demonstrating interest in increasing the use of plant-forward menu items and ingredients and identifying technical or operational information needed to support and facilitate new menu additions featuring Canadian lentils.
Are you interested in receiving more information about Canadian lentils? Please do not hesitate to contact Louise Theunissen of Phaff Export Marketing.