Together with Duggan International Group, Phaff Export Marketing works on an Export Diversification Project to assist SME Agri-Food companies from Belize.

This project is commissioned by EXPORTBelize, a unit of the Belize Trade and Investment Development Service (BELTRAIDE), and sponsored by the Commonwealth Secretariat. The primary purpose of this project is to provide relevant and high-quality services to SME Agri-food companies in Belize and is focused on strengthening the advisory capacity to support the development and competitiveness of exporting MSMEs.


The project will run from June - November 2022 and will include:

  • Identification of Market Opportunities
  • Assessing Enterprise Export Capacity
  • Review of EU and UK rules and regulations
  • Competitive Analysis
  • Personalized quick scan
  • Export training manual and sales training
  • Potential lead identification and matchmaking
  • Follow-up

Duggan International Group and Phaff Export Marketing will visit and meet with the participating MSMEs in Belize to discuss their product offerings and identify the most applicable product to be developed/upgraded/promoted as part of the project. In addition, competitor analysis will be realized, and a personalized quick scan will be made. The team will also develop a training manual for the participating companies and train them on the necessary adjustments needed to compete in the targeted markets, focusing on standards, packaging and labeling requirements, pricing, and distribution, among other important topics.

Potential leads will be identified. And lastly, the team will follow up with the MSME agribusiness to review the intervention's efficacy and to identify any changes that need to be made remotely over a short period of time.


Assist and support the SME Agri-Food companies during the development of their export strategy and with comparing their products to the products of the competitors that are already available on the market.

In this project, Phaff Export Marketing is the subcontractor of Duggan International Group.


Do you have any questions about the companies or this project? Please do not forget to contact us! Louise Theunissen will be more than happy to answer your questions.