Skip to content

Entry Strategy

You have made the big decision to start exporting your product, but where do you start? We can help you out with a great entry strategy!

Find the right market

The most important challenge before exporting your product is to decide on which market you are starting in. For more experienced businesses, the challenge is to decide on which new market you are going to expand to.

You are probably searching for a market with a good fit with your product, to make this a profitable strategic next step. This is where we come in.

How our entry strategy works

Phaff Export Marketing is experienced in assisting companies that are planning to export their product with an entry strategy plan. We usually start with a quick-scan, to get a rapid overview of the target market.

Each quick scan is focused on one of your products for one market. With this, you can make an more informed decision if the targeted market is suitable for you.

In-depth market research

When you want to know more about a specific market than a quick scan can provide, you may be interested in our extensive in-depth market research. This will involve comparing several products in several markets so you can make a well-informed decision.

Subsequently, we can analyze if your product complies with all the latest regulations for ingredients, labeling, and packaging. Of course, we will also provide you with suggestions and advice based on the research on how to proceed with your export plans!

This entry strategy consists of:

  • Quick Scan or market research
  • Selection target country & market
  • Latest trends
  • Ingredient and labelling check
  • Packaging advice
  • General advice and suggestions for the next steps

Why Phaff Export Marketing?

Because our staff is always following the latest trends and visits many seminars and fairs in the sector, we are always well informed about the current status of products in the market. Wherever we go, we don’t go without checking on the supermarkets in the region to see what is available and observe the local consumer behavior.

Most importantly, we have a broad network of product experts in many different markets to keep us informed about specific actual information.

Interested in this service?

Upon submitting this form you signal us to be contacted by one of our export marketing professionals. No strings attached.

Successful entry strategy projects

Nov 19 - Nov 21 '19

Exporters training in the USA

Sep 9 - Sep 12 '19

Presentations about exporting to EU from Atlantic Canada

Dec 11 '18

Seminar about the Fruit Chain in Russia and Kazakhstan

Dec 11 '18

Seminar about the Agro Food Sector in Uzbekistan

Matchmaking

We have worked hard to make our matchmaking into one of the most desired and successful services to connect buyers with new markets.

View page

Product Demos

Phaff Export Marketing organizes product demonstrations to let the crowd experience your product first-hand!

View page

Trade Missions

Trade missions are the perfect opportunity to discover new markets in new countries to add to your export strategy.

View page

Trade Shows

Phaff Export Marketing is present on trade shows around the world where we deliver high-quality country pavilions with tailor-made turnkey presentations.

View page