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Entry Strategy

You have made the big decision to start exporting your product, but where do you start? We can help you out with a great entry strategy!

The most important challenge before exporting your product is to decide on which market you are starting in. For more experienced businesses, the challenge is to decide on which new market you are going to expand to. You are probably searching for a market that has a good fit with your product to make this a profitable strategic next step.

How our entry strategy works

Phaff Export Marketing is experienced in assisting companies that are planning to export their product with an entry strategy plan. To get a quick overview of a target market we offer to make a quick scan. With the information from such a quick scan, you can rapidly decide if this market is suitable for you. This quick scan is focused on one of your products for one market.

When you want to know more about a specific market than a quick scan can provide, you may be interested in our extensive in-depth market research. This will involve comparing several products in several markets so you can make a well-informed decision.

Subsequently, we can analyze if your product complies with all the latest regulations for ingredients, labeling, and packaging. Of course, we will also provide you with suggestions and advice based on the research on how to proceed with your export plans!

This entry strategy consists of:

  • Quick Scan or market research
  • Selection target country & market
  • Latest trends
  • Ingredient and labelling check
  • Packaging advice
  • General advice and suggestions for the next steps

Why Phaff Export Marketing?

Because our staff is always following the latest trends and visits many seminars and fairs in the sector, we are always well informed about the current status of products in the market. Wherever we go, we don’t go without checking on the supermarkets in the region to see what is available and observe the local consumer behavior.

Most importantly, we have a broad network of product experts in many different markets to keep us informed about specific actual information.

Interested in this service?

Upon submitting this form you signal us to be contacted by one of our export marketing professionals. No strings attached.


We have worked hard to make our matchmaking into one of the most desired and successful services to connect buyers with new markets.

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Product Demos

Phaff Export Marketing organizes product demonstrations to let the crowd experience your product first-hand!

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Trade Missions

Trade missions are the perfect opportunity to discover new markets in new countries to add to your export strategy.

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Trade Shows

Phaff Export Marketing is present on trade shows around the world where we deliver high-quality country pavilions with tailor-made turnkey presentations.

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