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Curious how UHP lobster and snow crab can add value to your kitchen, menu, content, or product range? Discover the unique taste, versatility, and premium quality of these delicacies from New Brunswick during an exclusive culinary discovery trip.
On Monday, April 7, 2025 at 12:30 PM, we invite you to the Miele Experience Center in Vianen for an inspiring afternoon. Learn about the origin, sustainable fishing, and culinary versatility of UHP lobster and snow crab. Taste how these premium products shine in beautiful dishes, and experiment with new cooking methods and flavor combinations.
Together with the Miele chefs, you'll get hands-on experience to explore the versatility of these Canadian delicacies.
Whether you're a chef, food journalist, influencer, or buyer – this is your chance to discover New Brunswick and why these products are loved by top chefs around the world.
👉 Don’t miss out and book your spot for this exclusive culinary trip.
An inspiring afternoon filled with flavor, knowledge, and experience.
🍽️ From 12:30 PM – Welcome & walk-in lunch
Enjoy a delicious lunch where UHP lobster and snow crab take center stage. Discover surprising combinations and taste the pure, natural flavors of these Canadian delicacies.
🎤 1:30 PM – Welcome, presentation & masterclass
Get to know New Brunswick and its culinary treasures: UHP lobster and snow crab. During an inspiring presentation, you'll learn more about this special region and its top-quality products. The Miele chefs will then give a short live cooking demo, showing different preparation methods. Of course, you’ll get to taste the dishes.
🔥 2:30 PM – Jam session: Get creative!
Now it’s your turn! In pairs, and guided by the Miele chefs, you’ll create your own dishes, with UHP lobster and snow crab as the stars. Let your creativity flow and discover new flavor combinations.
👨🍳 4:30 PM – Presentation & tasting
A tasty ending to the day: present your dish, taste each other’s creations, and get inspired by new cooking techniques and ideas.
Note: Signing up does not guarantee participation. Spots will be assigned on a first-come, first-served basis. You’ll receive a final confirmation after registration.
This event is organized by Phaff, the European representative of the New Brunswick Department of Agriculture, Aquaculture & Fisheries.
On the rugged east coast of Canada lies New Brunswick, a province where wide sandy beaches meet the deep, icy waters of the Atlantic Ocean. Here, the world's highest tides alternate with vast farmlands. For generations, these natural riches have been carefully managed. That’s why New Brunswick is known worldwide for its sustainable fisheries and high-quality agrifood products.
Thanks to unique microclimates and a strong focus on craftsmanship, fishers, farmers, and producers here deliver the best: from freshly caught seafood to authentic land-based flavors. Every taste from New Brunswick reflects the purity and quality of this special region.
The cold, deep waters of New Brunswick are home to two culinary icons: UHP lobster and snow crab. For generations, they’ve been at the heart of local fishing communities, where sustainability, craftsmanship, and innovation matter most. Thanks to careful harvesting and processing, they keep their pure flavor, delicate texture, and nutrients, making them a favorite among top chefs.
New Brunswick snow crab is known worldwide for its sweet, refined flavor and firm texture. The fishery is strictly managed and sustainable, ensuring the crab population stays healthy and the quality remains top-notch.
With advanced processing, the crab is preserved immediately after catch, keeping taste, color, and nutrients perfectly intact. With its slightly sweet, firm meat, New Brunswick snow crab is a favorite in both classic and modern dishes.
Contact Agnes Huetink at agnes@phaff.com or +31 (0)36 760 7100.