Phaff Export Marketing is organizing a Walker Mission at the ProWein trade show in Dusseldorf, Germany. The mission will be exploratory and aimed on knowledge building, to fully prepare and guide Canadian Spirit companies with their export to Europe.


The ProWein, organized in in Düsseldorf, Germany, is the world’s biggest line-up of wines and spirits
and the only international trade fair that covers the complete world market.

The show focuses on the following product categories:

  • Wines (including sparkling wines) – large representation
  • Spirits
  • Mineral water
  • Accessories for Marketing in retail shops and gastronomy
  • IT for retail and gastronomy
  • Trade Literature
  • Services

The ProWein trade show will be held from 19 – 21 March 2023 in Dusseldorf, Germany. In 2022, the show hosted 5.726 exhibitors from 62 countries, 38.002 visitors from 145 countries as well as 919 journalists from 44 countries.

The Mission

Groupe Export is planning to organize a Walker Mission for a group of 8-10 Canadian alcoholic beverage exporters. The mission will be exploratory aimed on gaining market knowledge/education and product insights. Phaff Export Marketing will be responsible for the organization and will support the companies with their export ambitions and export-related questions.

In addition to a visit at the ProWein show, the program will include a pre-mission webinar, retail tour, and product review sessions with an expert from the field.


Are you interested in meeting (one of) the companies? Or would you like to receive more information about the products that the Canadian companies have to offer? Please do not hesitate to contact Rosanne Phaff.