Phaff Export Marketing was invited to give practical export training during the annual meeting of the Southern United States Trade Association (SUSTA), which was organized virtually this year. SUSTA's State activity members attended this virtual export training.

As SUSTA's European consultants, Rosanne Phaff and Anouk Dijkgraaf hosted an online presentation and Victor Phaff provided answers during the Q&A session.

This virtual export training did take place on the 6th of October 2020.

Export training

The focus of this export training is exporting to the European market. During this export training, information was given about the current situation in the European market, trends, challenges, opportunities, and about how to prepare for exporting to this attractive market.


Topics that will be discussed during the presentation, are among others:

  • Trends in the markets
  • Opportunities
  • Entry strategy
  • Terms of payment
  • Terms of delivery
  • Labeling
  • Structure of the supply chain in Europe

Educational program

The export training is part of a larger educational program for SUSTA members, including webinars and export videos. Phaff Export Marketing works on this program during the whole year, to help vendors from the United States, who would like to start exporting.

Do you also want advice about exporting? Please do not hesitate to contact us!

Or read more about entry strategy here.

The Southern United States Trade Association (SUSTA) is a non-profit organization that facilitates trade between small to medium-sized southern US companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.