After two successful editions in 2017 and 2018, Phaff Export Marketing organized a third trade mission for the food and beverage sector in the cruise industry in April 2019. This journey was a great opportunity to meet buyers in Florida.

Nine different companies with different products from the Netherlands visited Miami, USA, from April 6 till 10, 2019. On the first day, we started with an interesting visit to the Koningsdam (ship Holland America Line). During the program, we visited several headquarters of large cruise organizations, such as Norwegian Cruise Line Holdings, Royal Caribbean International, Carnival Cruise Corp, and different ship chandlers, where the Dutch companies could pitch their products and explore partnerships in the cruise industry with US counterparts.

Experiences of participants

"The trade mission to the F&B Cruise Industry in Miami gave me the opportunity to conduct good market research in a very effective way. Through conversations with more than 80% of the market, I got a good picture of the market opportunities for Marfo" - Pieter Beijen, Marfo

"The most ideal way to get a lot of insights and knowledge about the industry in a short time. It would have never been possible to meet with so many decision-makers from the industry on my own! It was a great trip!" - Glenn Middelhof, TLANT Breakfast Solutions

"This Trade Mission has given me a clear insight into the chances and possibilities of approaching the Cruise Industry. A super good way to visit new markets, to discover and to take concrete action" - Jan Groen, Green Organics