Greenhouse technology trade mission to Italy

Greenhouse technology trade mission to Italy

October 5, 2025 - October 8, 2025
Language en nl

Explore market opportunities and meet partners in Northern Italy

Are you active in greenhouse technology and curious about your growth opportunities in Italy? From October 5-8, 2025, the Netherlands Embassy in Rome, together with Phaff Export Marketing, is organizing a trade mission to Northern Italy. This mission offers Dutch companies the opportunity to connect with growers, cooperatives, distributors, and researchers from the region. 

Why join this mission?

Northern Italy, with regions such as Veneto and Lombardy, is an emerging hotspot for modern greenhouse horticulture. Growers in these regions focus on vegetables and fruits such as tomatoes, aubergines, strawberries, lettuce, and melons, as well as flowers and plants. Much of this production takes place in heated greenhouses, soilless systems, or under tunnels.

There is strong demand for sustainable and innovative solutions, including water efficiency, climate control, automation, and digitalisation. The willingness to collaborate with international partners is high. 

During this mission, you will gain insights into the Italian market, regulations, and investment climate. You will visit leading companies, producer organisations, and research institutions. There will also be good opportunities to network with relevant players in the sector. 

Who should join?

The mission is aimed at Dutch suppliers of horticultural technology. This includes suppliers of greenhouses and greenhouse structures, climate and lighting systems, irrigation and water solutions, sensor technology and crop monitoring, robotics, data platforms and automation, substrate and cultivation systems, sustainable energy solutions, and integrated pest management or biological solutions. 

 

©RolfvanKoppen

Why join?

By joining this mission, you will:

  • Gain insights into Italian developments and growth opportunities in the greenhouse horticulture sector.
  • Explore concrete market opportunities in Northern Italy for high-and mid-tech horticultural solutions.
  • Present your company to potential export partners.
  • Visit leading Italian organisations within the sector. 
  • Expand your network with growers, cooperatives, and distributors actively seeking sustainable and innovative technologies.
  • Increase your visibility within both the Italian and Dutch networks.
  • Strengthen your position with relevant Italian stakeholders.

Program

The program is currently being developed, but will include the following elements:

  • A content-driven briefing and networking session on regional and international developments in the greenhouse horticulture sector, with contributions of government representatives and research institutions. 
  • Company visits to innovative greenhouse horticulture businesses in the Veneto and Lombardy regions, ranging from mid- to hightech operations and focusing on soiless cultivation and plant breeding.
  • Visits to technology providers, retailers and cooperatives.
  • A dinner with a guest speaker.
  • A networking dinner with relevant external stakeholders such as companies, industry associations, researchers, financial institutions, insurance poviders and distributors.

Practical information

  • Dates: October 5-8, 2025
  • Location: Veneto and Lombardy regions
  • Cost: €350 per participant (excl. flights, meals, and accommodation)
  • Number of participants: approx. 15 companies

Want to know more?

The Greenhouse technology trade mission to Italy is co-organized by Phaff, commissioned by and in collaboration with the Agricultural Department of the Netherlands Embassy in Italy, AVAG, and Nomisma.

AVAG is the Dutch industry association for the greenhouse technology sector, and Nomisma is an Italian market research institute with expertise in the AgriFood sector.

For questions, please contact Inge Lankes at inge@phaff.com or +31 (0)36 760 7104.

Register now!

Would you like to join? Please register before August 25, 2025, via the registration form. There’s space for around 15 participants, so don’t wait too long (first come, first served).

After signing up, we’ll get in touch with you as soon as possible to confirm your registration.

Company information

Participant