For the Southern United States Trade Association (SUSTA), Phaff Export Marketing organized an In-Store Promotion. This In-Store Promotion took place in 17 shops in Spain. The name of this activity was "Sabores Sureños, USA - Viajar por los sentidos con los nuevos productos de los estados del sur de USA." Which means: 'Southern Tastes USA - Travel by the sense with these new products from the Southern United States'.

In these 17 shops, several products out of the South of America were promoted. The duration of this promotion was more than one month.

The stores were this In-Store Promotion took place, were located in Madrid, Barcelona, Valencia, Sevilla, Zaragoza, and León.

With this In-Store Promotion, we increased the awareness of Southern US food products on the Spanish market, secured shelf space for new products from the SUSTA region, generated sales results, and created a long term demand for specialty food products from the SUSTA region.

Part of the In-Store Promotion were, among others:

  • Sampling activities, and;
  • Cooking demonstrations.

Are you interested in organizing an In-Store Promotion, or if you have any questions about this In-Store Promotion, do not hesitate to contact Anouk Dijkgraaf.