For the third year in a row, Phaff Export Marketing organized in-store promotion activities in Spanish retail stores. This activity was realized in cooperation with a local partner, to promote US food products in Spain.

This activity was commissioned by the Southern United States Trade Association (SUSTA)


SUSTA helps small to medium-sized companies with their first steps into new export markets. Together with the Departments of Agriculture of the 14 southern states and Puerto Rico, SUSTA promotes the export of high-value food and agricultural products.

Food market Spain

With a population of 47 million inhabitants, Spain is one of the largest countries within the EU. This offers opportunities for SUSTA companies.

US food products do have a good image and reputation among Spanish consumers. Besides, the consumers are increasingly open to new products.

US food products with good sales potential in Spain include:

  • Tree nuts, particularly almonds, walnuts, and pistachios;
  • Fish and seafood;
  • Condiments and sauces;
  • Functional and innovative health foods;
  • Free-from products;
  • Specialty foods, snack foods.

With this activity, Phaff Export Marketing and SUSTA made sure the Spanish consumers can enjoy the products that the SUSTA region has to offer.

Taste of America

This in-store promotion of US food in Spain will be realized in cooperation with a local partner. This local partner is Taste of America. Taste of America has 17 own food retail stores across Spain, these stores are full of US food products. Taste of America imports the products themselves and also supplies them to other food retail outlets in Spain.

US food promotion

The in-store promotion activity is organized to promote US food products in Spain. The aim was to increase awareness of Southern US food on the Spanish market, secure shelf space for new products from the SUSTA region, and generate sale results. Besides, the aim was to create long-term demand for food products from the SUSTA region.

This in-store promotion included several activities, among others, tastings, sampling events, and cooking demonstrations in stores across Spain.

More information?

Are you interested to receive more information about this, or similar, activities? Please do not hesitate to contact us!