Phaff is proud to organize the SUSTA pavilion at IPM Essen 2026. We work on behalf of the Southern United States Trade Association (SUSTA) to support US companies from the horticulture and plant sector in reaching European buyers. IPM Essen, held in Germany, is one of the world's leading trade fairs for the green industry and a key meeting point for international plant professionals.
As the in-market consultant and organizer in Europe, Phaff is responsible for the full execution of the SUSTA pavilion. We manage the coordination with the fair, stand design, promotion, and all logistics on-site. We also take care of communication between the US exhibitors, European importers, and potential partners.
Our goal is to create a professional, visible, and welcoming pavilion that helps SUSTA companies present their products, learn about the European market, and build long-term business relations.
The SUSTA pavilion at IPM Essen will give participating companies a strong start in the European market. Several co-exhibitors have already joined the pavilion for many years, showing clear success and steady growth in their European exports. Their continued participation proves the value of this collective approach. We look forward to welcoming both new and returning exhibitors and buyers to connect, share ideas, and explore new business opportunities.