The European produce market continues to grow for exports of US fresh produce. With increased consumer concerns about food safety, food miles, and obesity, the outlook for expanded consumption of such products is good. Sales of pre-cut fruits (frozen and fresh) and vegetables are expanding as well, as European consumers look for convenience in their purchases of food products.

Government health authorities continue to conduct campaigns promoting healthy eating habits. Fresh fruit and vegetable consumption are highest in southern European countries, but rapidly increasing in Scandinavian countries as well as Ireland and the UK.

The Fruit Logistica

In 2019, the Fruit Logistica hosted 3,200 exhibitors from 90 countries and over 78,000 trade visitors from 135 countries. The annually held Fruit Logistica covers the whole Berlin exhibition center with almost 30 large halls. A great number of fresh produce buyers from the European continent attend this trade show and in recent years the show’s popularity has extended to other regions. The Fruit Logistica does not only cover the large German market for fresh produce but also other countries within Europe, as well as the Middle East.

The Fruit Logistica is considered the largest fresh produce event in the world. Every single sector of the fresh produce business is included. The fair provides a complete picture of the latest innovations, products, and services at every link in the international supply chain. It thus offers superb networking and contact opportunities to the key decision-makers in every sector of the industry.

Phaff Export Marketing organized a large SUSTA pavilion during the Fruit Logistica 2020. During this edition, there was enormous interest from the European importers and retailers for American Sweet Potatoes and other fruits and vegetables!

A chef was present on-site to prepare food samples.


If you would like to know more about the SUSTA pavilion at the Fruit Logistica 2020, please contact Rosanne Phaff.