Lentil promotion: Nutritious, versatile, and sustainable

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Lentil promotion: Nutritious, versatile, and sustainable

Since 2022, Phaff Export Marketing has been proudly partnering with Pulse Canada and Lentils.org, the national association representing Canadian pulse growers and traders, to actively promote Canadian lentils in the Netherlands. Now in its third successful year, this campaign continues to inspire and engage foodservice professionals with innovative and delicious ways to incorporate lentils into their menus.

Bringing lentils to life: What we do

Through dynamic presentations, interactive workshops, and personalized training sessions, we demonstrate how lentils can transform menus far beyond the traditional soups and salads. Chefs and foodservice operators discover exciting and creative dishes—from hearty main courses to delightful desserts—showcasing lentils as nutritious, versatile, and sustainable ingredients.

Impact & results

Dutch foodservice professionals enthusiastically embrace lentils, appreciating their nutritional benefits and culinary versatility. Feedback consistently highlights increased lentil usage, supporting healthier menu choices and sustainability goals. Our ongoing promotion ensures lentils remain a popular and innovative choice in the evolving foodservice landscape.

Want to learn more about our promotional activities and why you should work with Phaff? Feel free to contact us to explore the possibilities together.

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