Phaff will host a pavilion for the Southern United States Trade Association (SUSTA) at IPM ESSEN 2025. SUSTA is a non-profit organization that helps small to medium-sized companies in the southern United States connect with international buyers. Since its founding in 1973, SUSTA has worked closely with the Departments of Agriculture to promote the export of food and agricultural products from the southern U.S.
IPM ESSEN 2025
IPM ESSEN is one of the largest horticultural trade fairs in the world. It will take place from January 28 to 31, 2025. This event is important for the green sector, showcasing new solutions and innovations. Exhibiotrs will present sustainable products that adapt to changing climates, such as heat- and cold-resistant plants, eco-friendly packaging, organic fertilizers air-purifying technologies, and easy-care indoor plants. The fair attracts industry professionals from around the globe and marks the start of the year for the sector.
SUSTA pavilion
Members of SUSTA who work in areas linke plant production, technology, floristry, and sales will have the chance to co-exhibit in the SUSTA paivlion at IPM ESSEN 2025. Phaff will support these exhibitors by helping them register, guiding them during the event, and identifying follow-up opportunities.
The pavilion at IPM ESSEN 2025 is a great chance for SUSTA members to build new business relationships with key buyers from Germany and other countries. The last event featured over 1,400 exhibitors and welcomed more than 36,000 trade visitors from 43 different countries, highlighting its international importance.
Contact
For more information about SUSTA and its co-exhibitors at IPM ESSEN 2025 (January 28-31), please contact Anouk Dijkgraaf, project manager at Phaff Export Marketing at anouk@phaff.com. Phaff will be at the trade show to assist exhibitors, represent SUSTA, and help attendess connect with exporters.
