Our goal was clear: to create more awareness and long-term demand for Texas pecans and peanuts in Spain. In collaboration with Taste of America in Spain and The Cookie Lab, we designed an exciting four-month campaign showcasing the excellence of Texas AgriFood products.
This project was carried out for the Texas Department of Agriculture as part of their European promotion strategy.
The campaign was activated in around 10 The Cookie Lab stores throughout Spain from September to December 2023.
To achieve the objectives, we combined impactful online and offline marketing activities.
Cookie lovers across Spain enjoyed limited-edition treats like Texas Pecan Pie Cookies and Peanut Butter Jelly Cookies. The recipes and engaging sampling events quickly captured attention, generating significant buzz online and in local media.
The campaign resulted in extensive media coverage, reaching thousands of Spanish consumers and significantly boosting brand awareness. The positive consumer response convinced Taste of America to permanently include Texas pecans in their product assortment.
Spain proved to be truly "nuts" about Texas pecans and peanuts, creating valuable long-term connections between Texas producers and Spanish consumers.
A creative and tasty result of bringing agrifood worlds together!
Want to learn more about our promotional activities and why you should work with Phaff? Feel free to contact us to explore the possibilities together.