Once a year Phaff Export Marketing is selected by PUM to donate export marketing support in the developing countries.
This year Victor Phaff visited an organic/fairtrade project in Kenya, called Saipei Foods.
Victor Phaff advised on how to source the products, mainly avocado’s, sweet potatoes and pineapple with cooperatives of small farmers in two supply areas in Kenya.
During the trip, Victor Phaff had meetings and visited seminars.
The products are graded and packed in the Nairobi area and shipped to mainly Europe, however also the Middle and the Far East. Over the next weeks, a marketing sales strategy will be advised.