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In March 2026, the Southern United States Trade Association (SUSTA) will have a SUSTA Pavilion at ProWein in Düsseldorf, Germany. Phaff Export Marketing manages this project on behalf of SUSTA to support U.S. spirits companies entering the European market. ProWein is the world’s leading trade fair for wine and spirits and the only event that represents the entire global market.
As SUSTA’s in-market consultant in Europe, Phaff is responsible for the full organization and execution of the SUSTA Pavilion at ProWein Düsseldorf 2026. The team manages all coordination with SUSTA exhibitors, promotion, and on-site support throughout the show.
The pavilion offers a professional and welcoming space where U.S. spirits brands can present their products, share their stories, and build valuable connections with European importers, distributors, and buyers.
Two halls. One stage for the international world of spirits.
At ProWein 2026, spirits take center stage. For premium brands, craft distillers, and global players alike, ProSpirits is the place to be.
Two dedicated halls filled with the finest distillates bring together key decision-makers from retail, hospitality, and the international bar scene. ProSpirits and the new ProSpirits Concept - formerly known as same but different - are clearly positioned, internationally visible, and right in the spotlight of the global spirits community.
A must-attend event for anyone shaping the world of spirits.
Would you like to learn more about the SUSTA companies exhibiting in the SUSTA Pavilion at ProWein Düsseldorf 2026, or explore how Phaff can support your export promotion activities? Feel free to contact Inge at inge@phaff.com for more information or to schedule a meeting.