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Soy Canada Seminar in Brussels

Phaff Export Marketing supported the Embassy of Canada to Belgium and Luxembourg with the organization of a seminar about Canadian soy in Brussels, Belgium. On the 26th of November 2019.

Canada has one of the world's best environments for growing top-quality soybeans. From planting to harvest and beyond, the industry is ready to surpass global standards and assure reliable delivery.

Canada is envied around the world for its clean air, productive farmland and pristine waters. The vast expanses of farmland have deep, fertile soil to support healthy roots and strong, productive soybean crops for both food and commodity uses.

High quality starts at the breeding and development stage, which in Canada benefits from both public and private research. Universities, government agencies, and seed companies develop characteristics tailored to the specifications of international customers. Extensive field-testing and selection ensures that only the best varieties are brought into commercial production.

Careful testing and monitoring by the Canadian Grain Commission (CGC) assures high quality, safety and respect for the biotechnology approval processes of importing countries.

As one of the world's largest food-producing economies, Canada is deeply invested in the grain-handling business. This commitment means importers can count on fast, efficient, reliable delivery, which ultimately results in better value when purchasing Canadian soybeans.

Speakers and topics during the seminar were:

  • Andrew Jones - Director of Corporate Affairs, Soy Canada
    Welcome and introductions
  • Ernie Siriski - Chair, Board of Directors & Soybean Farmer
    Topic: Canadian Commodity and Food Grade / Identity Preserved Soybean Production and Market Outlook
  • Barry Sneft - CEO, Grain Farmers of Ontario and Soybean Farmer
    Topic: Innovation and Environmental Sustainability from a Producer's Perspective
  • Krista Thomas - Vice President, Seed Innovation and Trade Policy, Canada Grains Council
    Topic: Canadian Seed Innovation and Soybean Regulation

After the seminar, an Export Café was organized. During this Export Café, business-to-business meetings took place. Circa 8 Canadian exporters will travel to Brussels, Belgium for these meetings.

Ending with a business lunch for the exporters and German attendees.

Also interested in organizing a seminar or business meeting like this, or if you do have any questions? Do not hesitate to contact Anouk Dijkgraaf.

Presentations

Soy_Canada_Seminar-2019-Ernie_Sirski
Soy_Canada_Seminar-2019-Barry_Sneft
Soy_Canada_Seminar-2019-Krista_Thomas

Project details

Start date 26 November, 2019
End date 26 November, 2019
Service

Location

Kunstlaan 57, 1000 Brussel, Belgium

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