Phaff has been invited to join the 2025 In-Country Consultant Seminar of the Southern United States Trade Association (SUSTA) as a strategic export advisor for Europe. The seminar will take place on December 8, 2025, in Durham, North Carolina. It brings together international export consultants from key global markets to support U.S. export growth.
Phaff will represent the European AgriFood market and share insight on export opportunities for U.S. AgriFood companies. We will speak about market demand, buyer expectations, trends in sustainability, flavour profiles, innovation potential, and adapting products to European taste and market requirements. With almost 35 years of hands-on experience supporting exporters and trade associations, we will give direct and practical advice that helps companies make realistic decisions.
During the seminar, we will share current opportunities in major European markets and give guidance on how to enter Europe step by step. We will take part in one-on-one conversations with U.S. companies to discuss specific product interests and advise on the best first country, target segment, and positioning. After the seminar, we will stay available for follow-up advice or tailored export programs.
Phaff supports trade associations and export promotion agencies that want to strengthen their presence in Europe. We design and execute practical export programs such as market research, matchmaking, trade missions, retail tours, and product promotions. With our strong European network and hands-on market knowledge, we help your members enter the European AgriFood market with confidence and impact. Contact us if you are looking for an experienced and trusted in-market partner in Europe.