One of the activities that Phaff coordinated at Seafood Expo Global 2025 was the SUSTA pavilion, ensuring a strong and professional presence for Southern US seafood suppliers. As the European in-market consultant for the Southern United States Trade Association (SUSTA), Phaff played a key role in supporting Southern US companies looking to expand their business in international markets.
SUSTA is a non-profit organization dedicated to helping small and medium-sized agrifood and seafood businesses from the Southern United States grow their exports. Representing 14 Southern states and Puerto Rico, SUSTA provides companies with the tools and opportunities they need to reach international buyers. This includes marketing programs, participation in trade shows, and business matchmaking.
The SUSTA pavilion featured a diverse selection of premium seafood products, showcasing the best that the Southern US has to offer. Visitors had the chance to meet suppliers, learn about their high-quality products, and explore new opportunities.
Whether buyers were looking for wild-caught specialties, farmed seafood, or value-added products, the SUSTA pavilion presented a unique range of seafood to the European market.
Products showcased in the SUSTA pavilion included:
As SUSTA's long-term partner in Europe, Phaff organized and managed the SUSTA pavilion at Seafood Expo Global 2025. From logistics and booth setup to promotion and networking opportunities, we supported exhibitors throughout the event. Our expertise with international trade events helped Southern US seafood companies connect with the right buyers and strengthen their global presence.
Seafood Expo Global is a key event for anyone in the seafood industry. Every year, thousands of professionals gather in Barcelona to explore high-quality seafood products and build new partnerships. The exhibition attracts a wide range of visitors, including seafood buyers, wholesalers, distributors, retailers, and foodservice experts looking for new opportunities.
We invite you to explore the type of international events and support Phaff offers within the AgriFood sector.
For more information about the SUSTA pavilion or the companies that participated, please get in touch with Anouk Dijkgraaf.