Phaff Export Marketing organized the Southern United States Trade Association (SUSTA) pavilion at IFE London 2023. The IFE stands for International food & Frink Event and it is the UK's leading event for food & drink professionals.

IFE London

The IFE London took place on 20-22 March 2023 at ExCel London. Over three days, IFE welcomed 25,000 key industry professionals to come and sample the latest products, develop their knowledge of the food and drink sector trends, and network face-to-face with suppliers.


The Southern United States Trade Association (SUSTA) is a non-profit organization that facilitates trade between small to medium-sized southern US companies and overseas importers. SUSTA works with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SUSTA pavilion at IFE London

As the European in-market consultant of SUSTA, Phaff Export Marketing was dedicated to the organization of the SUSTA pavilion at IFE London 2023.

A total of 4 co-exhibitors are exhibiting with SUSTA at this trade show. The 4 companies offered a wide variety of products from the southern United States. Including popcorn, confectionery, snacks, sauces, and drinks.

Below is an overview of the companies:

  • American Specialty Foods - Products: Flavored chips, tortillas, dips, and seasonings.
    American Specialty Foods has built a unique brand that promises tasty delectables anytime you crave them. Endorsed by high food qualifications, their range of fresh packaged foods is packed with nutrients. They are shaping the American and  Middle East palates with a commitment to natural flavors, authentic ingredients, and bold taste.
  • Jody's Popcorn - Products: Flavored popcorn
    Jody's Popcorn is a producer and supplier of hand-crafted flavored popcorn. Their popcorn is richly coated and made with premium ingredients, such as real butter and non-GMO kernels. They now have mastered over 30 indulgent flavors.
  • Kizable - Products: Confectionary
    Kizandy was established in 2020 to create a line of confectionary products packaged in innovative designer tins that would appeal to consumers worldwide. They took their time to research, develop, and create products that have great flavors and a wide international appeal.
  • World Deal Traders - Products: Fast Moving Consumer Goods.
    World Deal traders LLC is a Texas-based company and a leading international distributor of FMCG. They have extensive experience in procurement, distribution, and international trade.


Are you interested in meeting (one of) the companies? Or would you like to receive more information about the products that the SUSTA companies have to offer? Please do not hesitate to contact Anouk Dijkgraaf (