Phaff Export Marketing realized the SUSTA pavilion at Anuga 2023. As SUSTA's in-market consultant, Phaff Export Marketing was involved in the preparations and execution of the SUSTA pavilion. The trade show took place October 7-11, 2023, in Cologne, Germany.


The Southern United States Trade Association (SUSTA) facilitates trade between small to medium-sized southern US companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.


Anuga is one of the world's largest trade fairs for food and beverages. The trade fair, which is organized biannually, breaks new grounds for the development of the entire industry.

Anuga allows exhibitors and trade visitors to experience the diversity of the food and beverage industry in 10 trade shows under one roof. Each food trade fair is unique in every specialist segment and presents products and services related to the respective segment.

The 2019 edition, attracted 170,000 visitors and 8,000 exhibitors.

Anuga Fine Food

The SUSTA pavilion can be found in the Anuga Fine Food Hall, the hall for delicatessen, gourmet, and essential foods. This hall is the largest one under the Anuga umbrella. Anuga Fine Food is an important platform for manufacturers and importers and delicatessen and their customers from the food trade and food service sector.

SUSTA pavilion

The SUSTA pavilion is a 150 sqm peninsula pavilion, which was located in the USA pavilion in the Fine Food Hall.

The SUSTA pavilion accommodated 12 companies. All these companies are approved members of the Southern United States Trade Association.

The SUSTA co-exhibitors showcased a broad range of products, including e.g. convenience foods & snacks, ingredients, fruit & tree nuts, seasonings & sauces, natural/health/organic, and beverages.

More information?

Are you interested in receiving more information about SUSTA? Please do not hesitate to contact Anouk Dijkgraaf.