Phaff Export Marketing organizes the SUSTA pavilion at ANUGA 2025 in Cologne, Germany. This international trade show is one of the most important events for the global AgriFood industry. With more than 7,000 exhibitors and visitors from over 200 countries. ANUGA is the place to be for companies looking to grow their export business.
ANUGA is one of the world’s largest food and beverage trade show. It takes place every two years in Cologne. The show combines 10 different food segments in one location, including fine food, frozen products, meat, dairy, and organic. It offers excellent opportunities to meet buyers from retail and foodservice.
SUSTA stands for the Southern United States Trade Association. This organization supports small and medium-sized US AgriFood companies from 14 southern states. Their goal is to help these companies explore and enter export markets through activities like trade shows, missions, and in-store promotions.
Phaff is the in-market consultant of SUSTA in Europe. For ANUGA 2025, we organize the full SUSTA pavilion. We coordinate the design and construction of the pavilion, support SUSTA co-exhibitors before, during, and after the show, and handle logistics and practical matters. Our role is to ensure that companies can focus on what matters: connecting with the right partners and growing their export.
Are you interested in meeting the SUSTA companies at ANUGA? Or about our services? Feel free to reach out! You can contact Anouk Dijkgraaf at anouk@phaff.com or call her at +31 36 760 7103.