Phaff Export Marketing realized the SUSTA pavilion at Anuga, the leading food fair in Cologne, Germany. The trade show did take place from the 9th till the 13th of October 2021.


The Southern United States Trade Association (SUSTA) facilitates trade between small to medium-sized southern US companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SUSTA pavilion

SUSTA and the 14 Southern State Departments of Agriculture organized a pavilion at Anuga. The 150 sqm pavilion was located within the USA Pavilion.

A total of 10 companies did participate in the SUSTA pavilion.

Product categories that were included in the SUSTA pavilion were: Convenience Foods & Snacks, Ingredients, Fruit & Tree Nuts, Seasonings & Sauces, Natural/Health/Organic, and Beverages.


Anuga is one of the world's largest trade fairs for food and beverages. The trade fair, which is organized biannually, breaks new grounds for the development of the entire industry.

It is one of the most important industry meeting points, with 7,972 exhibitors and about 169,653 visitors.

The trade show invites exhibitors and trade visitors from all over the world to discover 10 trade shows and 11 trend themes as well as numerous events and congresses.

Meet the SUSTA companies

Would you like to receive more information? Please do not hesitate to contact Anouk Dijkgraaf (!