In 2024, Phaff Export Marketing organized the SUSTA pavilion at FRUIT LOGISITCA again. SUSTA, the Southern United States Trade Association, was prominently featured in the USA pavilion.


FRUIT LOGISTICA, which took place February 7-9, 2024, attracted exhibitors and trade visitors, providing a comprehensive overview of the latest innovations, products, and services across the entire supply chain of the fresh produce industry. The show is organized in Berlin, Germany.

Phaff Export Marketing continued its longstanding representation of SUSTA at FRUIT LOGISTICA, showcasing the diverse range of SUSTA products. Sweet potatoes, alongside other fruits and vegetables, were found in the SUSTA pavilion at this show.

SUSTA pavilion

At FRUIT LOGISTICA 2024, the SUSTA pavilion featured the following co-exhibitors:

Algaen Corporation - North Carolina
Farm Fresh Produce - North Carolina
Farm Pak Products Inc - North Carolina
Nature's Way Farms, Inc. - North Carolina


A chef prepared tasty samples using the exhibitors' products. This special culinary experience was designed to enhance the visit of importers, letting them enjoy the unique flavors of the showcased items.


To address any inquiries about SUSTA, to connect with the co-exhibitors or for more information about the 2025 edition, please contact Anouk Dijkgraaf, project manager at Phaff Export Marketing, via