Phaff Export Marketing will organize the pavilion of the Southern United States Trade Association (SUSTA) at the IFE London 2024. Taking place from March 25-27, 2024, at ExCel London, the International Food & Drink Event promises to be a dynamic platform for the food and beverage industry.

During the 2023 edition, IFE London welcomed over 27,000 visitors from 102 countries. Key industry professionals visit the show to sample the latest products, develop their knowledge of the food and drink sector trends, and network face-to-face with suppliers.


SUSTA, the Southern United States Trade Association, is a non-profit organization dedicated to fostering trade between small to medium-sized companies in the southern United States and international importers. Collaborating with the Departments of Agriculture of 14 southern states and Puerto Rico, SUSTA actively promotes the export of high-value food and agricultural products.

SUSTA Pavilion at IFE London

As the European in-market consultant for SUSTA, Phaff Export Marketing is committed to organizing the SUSTA pavilion at IFE London 2024. This pavilion will feature four co-exhibitors showcasing a diverse range of products from the southern United States.

Get to Know the Companies!

Would you like to meet any of these four companies or receive more information about the products offered by the SUSTA region? Feel free to reach out to Anouk Dijkgraaf; she will be delighted to assist you.