Phaff Export Marketing organized the pavilion of the Southern United States Trade Association (SUSTA) at the IFE London 2024 (March 25-27, 2024), the dynamic platform for the food and beverage industry.

During the 2024 edition, IFE London welcomed over 27,000 visitors from 102 countries. Key industry professionals visited the show to sample the latest products, develop their knowledge of the food and drink sector trends, and network face-to-face with suppliers.


SUSTA, the Southern United States Trade Association, is a non-profit organization dedicated to fostering trade between small to medium-sized companies in the southern United States and international importers. Collaborating with the Departments of Agriculture of 14 southern states and Puerto Rico, SUSTA actively promotes the export of high-value food and agricultural products.

SUSTA Pavilion at IFE London

As the European in-market consultant for SUSTA, Phaff Export Marketing organized the SUSTA pavilion at IFE London 2024. This pavilion featured four co-exhibitors showcasing a diverse range of products from the Southern United States.

More information?

Would you like to receive more information about the products offered by the SUSTA region? Feel free to reach out to Anouk Dijkgraaf; she will be delighted to assist you.