SUSTA is representing the 15 Southern US states. SUSTA companies can register to exhibit at the SUSTA pavilion at the IPM Essen 2020. Essen is a city in Germany.

The IPM Essen is the world's leading horticultural trade fair, covering the total plant industry, ranging from production, technology, floristry, garden features and point of sale.

The IPM Essen covers 12 halls of the exhibition center in Essen. In 2019 the IPM Essen hosted 1,546 exhibitors from 46 nations who presented new products, strong sales concepts, and innovative technology along the entire value-added chain to the export world in 2019. No other trade event offers the opportunity to explore and showcase horticultural products in a market that serves as an entry into one of the most integrated regions in the world.

The IPM Essen offers the opportunity for SUSTA companies to establish business relations with key buyers in Germany, as well as other countries.

During the IPM Essen, Phaff Export Marketing advised the exhibitors about exporting to Europe and the current market.