Phaff Export Marketing coordinated the SUSTA pavilion at ProWein 2024, whick took place from March 10-12, 2024, in Düsseldorf, Germany.


The Southern United States Trade Association (SUSTA) is a non-profit organization dedicated to facilitating trade between small to medium-sized companies in the southern United States and international importers. Collaborating with the Departments of Agriculture of 14 southern states and Puerto Rico, SUSTA actively promotes the export of high-value food and agricultural products. Phaff Export Marketing proudly represents the association as their European in-market consultant.


ProWein is an international trade show for wines and spirits, featuring products from the global market. Attendees of ProWein seek new vintages, explore the latest trends in the wine and spirits sector, and discover new product highlights for consumers.

Same But Different Hall

The SUSTA pavilion was located in the Same But Different Hall, a hub for pioneers, trendsetters, and market leaders in craft spirits, craft beer, and cider. This hall is a must-visit for trade visitors from trend gastronomy, the bar scene, and the food retail trade. The Same But Different trend show, situated at the heart of ProWein, serves as a home base for trend seekers and those looking to think outside the box.

SUSTA pavilion

The following innovative companies from the Southern United States showcased their products:

  • Liberty & Plenty Distillery (North Carolina)
  • EOD Distillery, LLC (North Carolina)
  • Kentucky Exports, LLC (Kentucky)
  • Tennessee Craft Spirits, LLC (Tennessee)

ProWein 2025!

If you are interested in more information about the 2025 edition (16-18 March), do not hesitate to contact Inge Lankes at