Phaff Export Marketing organized the SUSTA pavilion at ProWein 2023. This activity was commissioned by the Southern United States Trade Organisation. This event took place 19-21 March 2023, in Düsseldorf, Germany.


The ProWein is an international trade show for wines and spirits. ProWein covers the complete world market. Correspondingly international are the visitors.

Same But Different

The SUSTA pavilion could be found in the Same But Different-Hall. In this hall, visitors could find pioneers, trendsetters, and market leaders in the growth fields of craft spirits, craft beer, and cider. With innovative suppliers from all over the world, the trend show Same But Different was the home base for trend seekers and all those who want to think outside the box and get inspired.


The Southern United States Trade Association (SUSTA) is a non-profit organization that facilitates trade between small to medium-sized southern US companies and overseas importers. SUSTA works with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SUSTA pavilion at ProWein 2023

Members of SUSTA could register to be co-exhibitor at the show. A total of 4 spots were available. The following companies exhibited with SUSTA at the show:

  • BuzzBallz, LLC - Products: Ready to Drink Cocktails
    The BuzzBallz mission is to create fun, innovative cocktails for people to enjoy around the world with a vision to reinvent happy hour. They recognize that operative sustainably is vital for their ongoing success, growth, and the ability to deliver on their mission.
  • EOD Distillery, LLC - Products: Premium handcrafted spirits
    End of Days Distillery was born from a legacy of hard work and hustle, where creating something with your own two hands meant a day well lived. Their family of premium handcrafted spirits honors their agricultural roots and the timeless value taught to them by the dreamers and doers in the world.
  • Southern Distilling Company, LLC - Products: Whiskey
    Southern Distilling Company is an artisan maker proudly reigniting North Carolina's whiskey tradition. A tradition that has been years in the making for their founders, generations in the making of their farmers, and centuries in the making of their state.
  • The Wine Collective - Products: Vermútino
    Vermútino is a completely new type of spritzer. It is a ready-to-drink Spanish-style aperitivo spritz— light, bubbly, and hopelessly refreshing. Their Orange Cinchona flavor combines their Vermú Rosé and sparkling water, offering a beautiful balance of bright citrus essence and tangy bitter quinine. It's the perfect drink for vermouth veterans and first-time explorers alike. All-natural and born in Baltimore City, Vermútino celebrates all the good things in life.


Are you interested in meeting (one of) the companies? Or would you like to receive more information about the products that the SUSTA companies have to offer? Please do not hesitate to contact Anouk Dijkgraaf (