Phaff Export Marketing organized the SUSTA pavilion at IPM Summer edition 2022. SUSTA is the Southern United States Trade Association (SUSTA). SUSTA facilitates trade between small to medium-sized southern US companies and overseas importers. Companies can register to participate in their trade missions and exhibit in their pavilions at trade shows.

Phaff Export Marketing is the European in-market consultant for SUSTA.

IPM Summer Edition

IPM ESSEN is the world's largest trade show dedicated to the complete plant business, including production, technology, floristry, garden features, and point of sale. Due to the cancellation of the IPM ESSEN in January 2022, the IPM Summer Edition was held on June 13-14, 2022. The green industry gathered in Essen for a summery two-day networking get-together with an event character during this one-time IPM Summer Edition.


Phaff Export Marketing is assisting SUSTA during this event, SUSTA presented a one-of-a-kind opportunity to participate in the IPM Essen Summer Edition, which allowed horticulture exporters to meet with buyers in the market face-to-face for the first time since the pandemic began. Should your company be hesitant to attend, SUSTA's consultant will represent your company at the event, sharing any buyer leads and facilitating virtual meetings with potential buyers. We hope you'll be able to join us on this fantastic adventure!


The following companies exhibited within the SUSTA pavilion:

  • Vista Farms: At Vista Farms, they take pride in serving all of their customers, from small nurseries to large commercial growers. Their extensive stock plantings and modern propagation facilities allow them to fill the diverse needs of their customers, from a single case to large assorted shipments.
  • Capstone Plants Inc. DBA J Berry Nursery - J Berry Nursery: J. Berry is focused on bringing innovation to the market and creating infinite possibilities and inspiration for consumers. Through their marketing, they promote to both the trade and home gardeners how their plant genetics exceed performance expectations in container and landscape settings. Their unique position as a breeder and finished plant nursery, along with their licensed grower network, ensures they offer the best and the best new plant offerings.


Do you have questions about SUSTA, the exhibitors, the event, or anything else? Please do not hesitate to contact us. Anouk Dijkgraaf will be more than happy to answer all your questions.