Phaff is organizing the SUSTA pavilions for ProWein 2025, which takes place from March 16–18 in Düsseldorf, Germany. As the leading international trade show for wines and spirits, ProWein attracts professionals from various sectors within the industry.
ProWein
For 30 years, ProWein is a key trade event for the wine and spirits industry, bringing together exhibitors and attendees from across the globe. It offers a platform to explore new vintages, learn about market trends, and discover a variety of products suited for both gastronomy and retail.
About SUSTA
The Southern United States Trade Association (SUSTA) is a non-profit organization dedicated to facilitating trade between small to medium-sized companies in the Southern United States and international importers. Collaborating with the Departments of Agriculture of 14 Southern States and Puerto Rico, SUSTA actively promotes the export of high-value food and agricultural products. Phaff proudly represents the association as their European in-market consultant.
SUSTA Pavilions
Same But Different Hall
The SUSTA pavilion in the Same But Different Hall is a highlight for trendsetters, innovators, and leaders in the craft spirits, craft beer, and cider markets. This hall attracts professionals from trend gastronomy, the bar scene, and the food retail industry, serving as a focal point for those seeking fresh ideas and groundbreaking products.
New World Hall
The New World Hall focuses on wines from regions outside traditional European markets. The SUSTA pavilion will showcase wines from the southern United States, providing an opportunity for visitors to learn more about the region’s offerings.
Contact us
For more information about ProWein 2025 or SUSTA, please contact Project Manager Inge Lankes at inge@phaff.com.
