Our role in the trade mission
As the SUSTA in-market consultant for Europe, Phaff plays a central role in coordinating this trade mission. We work closely with SUSTA and other partners to ensure a seamless experience for all participants. From selecting qualified European buyers to crafting a detailed program, we are committed to fostering meaningful connections between Southern US exporters and international importers.
Delegation
The delegation will include European companies interested in importing high-quality American specialty foods. Participants will represent diverse countries such as the Netherlands, Germany, Sweden, Norway, Denmark, Finland, Baltics, Belgium, France, Poland, and the United Kingdom.
Program highlights
- Texas visit: The first part of the trade mission will take place in Texas, where European buyers will engage in one-on-one meetings with US vendors. These meetings provide opportunities to discuss product potential in European markets and allow buyers to sample products firsthand. Additionally, retail visits will be organized to showcase local market dynamics.
- Summer Fancy Food Show: In New York City, the delegation will participate in one-on-one meetings with SUSTA exporters, offering a chance to explore new products. Additionally, delegates will have the opportunity to visit the Summer Fancy Food Show, where they can explore the latest trends and innovations in specialty foods alongside thousands of exhibitors from around the globe.
