Phaff is organizing the SUSTA Trade Mission to Texas and the Summer Fancy Food Show, commissioned by the Southern United States Trade Association (SUSTA). This event will tkae place in Texas and New York City in June 2025, with a focus on value-added food products and speciality foods. A key highlihgt will be attending the Summer Fancy Food Show, the largest specilaity food exhibition in North America.

Our role in the trade mission

As the SUSTA in-market consultant for Europe, Phaff plays a central role in coordinating this trade mission. We work closely with SUSTA and other partners to ensure a seamless experience for all participants. From selecting qualified Euroepan buyers to crafting a detailed program, we are committed to fostering meaningful connections between Southern US exporters and international importers.

Delegation

The delegation will include European companies interested in importing high-quality American specialty foods. Participants will represent diverse countries such as the Netherlands, Germany, Sweden, Norway, Denmark, Finland, Baltics, Belgium, France, Poland, and the United Kingdom.

Program highlights

  1. Texas visit: The first part of the trade mission will take place in Texas, where European buyers will engage in one-on-one meetings with US vendors. These meetings provide opportunities to discuss product potential in European markets and allow buyers to sample prodcuts firsthand. Additionally, retail visits will be organized to showcase local market dynamics.
  2. Summer Fancy Food Show: In New York City, the delegation will participate in one-on-one meetings with SUSTA exporters, offering a change to explore new products. Additionally, delegates will have the opportunity to visit the Summer Fancy Food Show, where they can explore the latest trends and innovations in specialty foods alongside thousands of exhibitors from around the globe.

Focus on specialty foods

This trade mission emphasizes high-value processed food items such as:

  • Healthy snacks
  • Sauces
  • Bakery items
  • Artisanal products
  • Beverages
  • Organic and natural foods
  • Free from-products
  • And more

Contact

For more information about this trade mission or SUSTA companies, please contact Anouk Dijkgraaf. We look forward to helping you explore new opportunities in the US specialty food market!