Together with the Texas Department of Agriculture, Phaff Export Marketing is working on a Texas pecan and peanut promotion. These commodities will be promoted in Spain, supported by several marketing activities.
Texas belongs to one of the major peanut-producing states and is unique in that it is the only state in the US that grows all four types of US peanuts (Runner, Virginia, Spanish, and Valencia). Not to mention that Texas is the leader in organic peanut production and also grows all four types organic. Texas peanuts keep up with many of the food trends, not just because they are a versatile and delicious superfood, but also through the measures that Texas peanut growers take to produce such a high-quality and sustainable food.
The pecan is the Texas state tree, being native to about 150 counties and capable of growing and producing in all Texas counties. The tree is popular for landscaping and as a source of nuts.
As the state nut and state tree of Texas, pecans have always been a part of the celebrated Texas culture, but the health benefits pecans offer put them in a class all their own.
Texas Department of Agriculture
Home to most farms and ranches in the US, Texas plays a large - you might even say 'Texas-Sized' - role in global agricultural exporters. Texas is a top producer of more than 35 different agricultural commodities and is home to foods and flavors as big and bold as the state itself. The Texas Department of Agriculture promotes the state's robust agriculture, food, and beverage sectors. The agency's Trade and Business Development division works to connect consumers, retailers, processors, chefs, and agribusiness partners around the world with products that are Texas-made, by Texas makers.
Texas pecan & peanut promotion
The goal of the Texas pecan and peanut promotion is to create awareness for Texas pecans and peanuts. This will be done by several activities, a mix of online and offline activities.
All the promotional activities will be around several special, new, limited edition cookie recipes with Texas pecans and peanuts in them. This will be done in cooperation with the Cookie Lab.
The Cookie Lab
The Cookie Lab was born by the Taste of American group, to create an American Bakery in Spain that has only American Cookies.
All their recipes are authentic, they have passed from generation to generation. The recipes, the best ingredients, and a great team are what makes their products special.
Questions about the promotion?
Do you have questions about this promotion? Or would you like to brainstorm about organizing a similar event together? Please do not hesitate to contact Anouk Dijkgraaf!