Commissioned by the Southern United States Trade Association, Phaff Export Marketing organized a trade mission for fresh produce to The Global Produce & Floral Show. This trade show took place in Atlanta, Georgia.

SUSTA

The Southern United States Trade Association (SUSTA) is a non-profit organization that facilitates trade between companies in the southern United States and international markets. Established in 1973, SUSTA operates under the guidance of the U.S. Department of Agriculture (USDA) and the Foreign Agricultural Service (FAS).

SUSTA's primary goal is to promote the export of high-quality food and agricultural products from the southern region of the United States. SUSTA plays a vital role in promoting the competitiveness of southern U.S. food and agricultural products in the global marketplace.

The Global Produce & Floral Show

The Global Produce & Floral Show is an international event dedicated to showcasing the latest trends, innovations, and products in the produce and floral industry. Scheduled to take place October 17-19, 2024. This event brings together professionals, exhibitors, and enthusiasts from around the world.

Trade Mission

Phaff Export Marketing invited European buyers of fruits and vegetables to join the delegation. For Phaff Export Marketing it is important that there is a diverse group that will be traveling to  Georgia, to meet with the SUSTA exporters.

Throughout this trade mission, one-on-one meetings were scheduled, as well as site visits and retail tours. Next to that, the delegation can visit the trade show.

Itinerary

The itinerary for this trade mission was as follows

  • Tuesday - October 15: European delegation travels to Atlanta, Georgia
  • Wednesday - October 16: Retail tour in Atlanta, Georgia.
  • Thursday - October 17: One-on-one meetings between the European buyers and SUSTA companies.
  • Friday - October 18: Visit the trade show.
  • Saturday - October 19: Delegation departs

Additional information?

Interested in receiving more information about this mission? Please do not hesitate to contact Inge Lankes, project manager at Phaff Export Marketing, via il@phaff.com or +31 (0)36 760 7100.