UK Fact-finding mission: Exploring opportunities for Dutch organic products

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Opening doors to the UK organic market

From May 11–14, 2025, a group of eight Dutch organic companies and sector representatives travelled to the United Kingdom to explore one of Europe’s most important organic markets. Over four days, participants gained valuable market insights, met key players, and explored opportunities to strengthen their position in the UK organic sector.

This fact-finding mission was organized by Phaff Export Marketing, together with the Agricultural Department of the Embassy of the Kingdom of the Netherlands in the United Kingdom, and Promar International.

The results

Concrete insights into the UK retail and foodservice sectors
New contacts with organizations such as the Soil Association and Reynolds Catering
Better understanding of Brexit impacts, consumer behaviour, and sustainability expectations

The mission gave clear insight into the challenges and opportunities of doing business in the post-Brexit UK.

Jan Groen

BioNederland/Green Organics

What made this mission a success?

Well-prepared and carefully selected
In just two months, Phaff brought together a diverse, motivated group and created a strong programme, supported by briefings, an online kick-off, and a practical mission booklet.

Behind the scenes at UK market leaders
From Planet Organic and Whole Foods to Reynolds Catering, the programme offered participants a behind-the-scenes look at market leaders and gave them a taste of current trends and practices.

Inspiration and networking
At NOPEX, participants explored the latest innovations. The embassy seminar brought together five top experts on logistics, retail, consumer behaviour, and marketing. The networking reception allowed Dutch companies to pitch their products and forge new partnerships.

Seamless organisation
Hotels, transport, dinners; Phaff handled all the details, so participants could focus on what mattered: learning, connecting, and exploring opportunities.

The diversity in the group was a real plus. We weren’t competitors but peers, openly sharing experiences.

Boudewijn van der Kroft

TerraSana

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