Are you an exporter of products with a free-from claim and based in the USA? Do you want to expand your business in Europe? You should be at the Free From Food Expo to exhibit.

Free-from market

The market share of products with a free-from claim is growing rapidly. Food products without dairy, gluten, or animal products are becoming increasingly mainstream and readily available on supermarket shelves and in the foodservice sector.

The product offering is becoming more diverse while consumer acceptance continues to grow. As a result the market for products with a free-from claim as well as for food products with a special certification, such as organic, is booming in North-Western Europe.

Free From Food Expo

Free From Functional & Health Ingredients is the only trade show in Europe that is dedicated to products with a free-from claim. This show is also the best place to attend conferences about this market and to learn about the latest product development, innovations, and consumer trends. The Free From Food Expo serves as a platform between suppliers and European buyers of products with a free-from claim as well as organic, vegan and functional products and ingredients.

The USA Pavilion

Built on the idea that an organized group of exhibitors is easier to find than a stand-alone booth scattered throughout a show, a country pavilion will always attract a crowd.

The USA Pavilion is ideally located near the entrance and offers booths of 9, 12, and 18 sqm. Starting from € 5.045,= (excl. VAT). This includes:

  • Registration fee
  • Stand space
  • Stand construction: separation walls, fascia with company name, carpet tiles, 1 spotlight per 6 sqm,  daily cleaning, and furniture package consisting of 1 table, 3 chairs, and 1 counter
  • Inviting buyers to visit your booth
  • Free coffee, tea, and water during the show
  • Assistance in hotel reservation and transportation
  • Assistance in sending samples
  • Assistance of Phaff Export Marketing before and during the show

In case you are a SUSTA, WUSATA, or Food Export USA member company, please consult your contact person and apply for a participation request. This may reduce participation costs to a minimum.

Can I participate without traveling?

Do you want to participate and exhibit at the show but are not able to travel to Amsterdam? Phaff Export Marketing can represent your company during the show. Ask Agnes Huetink for the possibilities.

Phaff Export Marketing

Phaff Export Marketing is the organizer of the USA Pavilion and will guide you through this exhibition.

After the reservation of your booth, we will contact you to find out which products you will bring and what clients you are looking for. This way we can invite the right buyers for the show. Phaff Export Marketing will also assist with the Matchmaking tool. Should you have any questions about the European market, Phaff Export Marketing is here to help you!


Interested in participating at the USA Pavilion? Please fill out the registration form and we will get in touch with you.


Booth 9 sqm
ready to use
€ 5045,-
Booth 12 sqm
ready to use
€ 6515,-
Booth 18 sqm
ready to use
€ 9455,-
All prices are VAT exclusive