USDA trade mission to the Netherlands

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Opening doors to European markets

Imagine stepping into a room buzzing with energy—U.S. AgriFood businesses building partnerships with key European buyers, government officials, and trade experts. That’s exactly what happened at the USDA Trade Mission to the Netherlands, proudly organized by Phaff in collaboration with the U.S. Department of Agriculture (USDA) and the U.S. Embassy in the Netherlands.
With 120 AgriFood businesses, state departments of agriculture, and cooperators, this mission was a launchpad for U.S. companies looking to enter or expand in Europe.

The results

✔ $7.15 million in projected sales over 12 months.
✔ 250+ high-impact B2B & B2G meetings facilitated.
✔ New, long-term partnerships established with buyers across the Netherlands, Belgium, Germany, and Scandinavia.

What made this mission a success?

Market insights & preparation

We provided in-depth briefings on consumer trends, regulatory frameworks, and business opportunities, ensuring participants were well-prepared to enter the European market.

High-impact matchmaking: 250+ B2B & B2G meetings

Through our extensive network of trusted buyers and importers, our team arranged one-on-one meetings between U.S. exporters and buyers from the Netherlands, Belgium, Germany, and Scandinavia, sparking new business relationships and future deals.

Seamless event execution

From premium hotel accommodations and transportation to catering and exclusive venues, Phaff took care of every detail—so participants could focus on growing their business.

Retail & industry tours

Delegates gained firsthand insights into European AgriFood trends through site visits to leading retailers and industry hubs.

Exclusive networking events

An unforgettable reception in Amsterdam’s most iconic venue brought together trade leaders, policy-makers, and decision-makers—the perfect setting for high-level conversations and deal-making.

Beyond business: A cultural deep dive

We know that understanding a market is about more than just business. That’s why we organized immersive experiences like a Keukenhof visit, a Rotterdam harbor tour, and a private Amsterdam canal cruise.

Measurable impact: $7.15 million in projected sales

✔ Expanding market reach: U.S. companies successfully entered the European market with new connections and distribution channels.
✔ Business growth: Delegates secured successful partnerships, with projected sales of $7.15 million in just 12 months.
✔ Stronger trade relations: Strengthening transatlantic agrifood trade ties for long-term success.

The USDA Trade Mission to the Netherlands was an amazing experience. With high-quality B2B meetings, market insights, and expert guidance, we are now selling in four new countries.

Sunday Night Foods

Phaff exceeded all expectations—ensuring that U.S. participants not only made beneficial business contacts but also truly experienced Dutch culture.

Ryan Brewster

USDA Foreign Agricultural Service

Want to learn more about our trade missions and why you should work with Phaff? Feel free to contact us to explore the possibilities together.

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