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Virtual beer, wine & spirits trade mission

This virtual beer, wine and spirits trade mission, is ideal for professional European buyers with an interest in beers, wines, and spirits from the Southern United States. The virtual mission will take place from the 27th of October until the 30th of October.

Commissioned by SUSTA, Phaff Export Marketing will organize this virtual beer, wine, and spirits trade mission. The Departments of Agriculture of North Carolina and Maryland are also involved in the organization of this trade mission.

Beer, wine and spirits

The European market’s interest in special American craft beers, bourbons, and more exclusive wines shows an increasing trend. More than 15% of all American craft beers are exported to the European market. Besides that, the emerging European markets do have a greater "hunger" for more luxury international products than only the basic food products.

The United States usually ranks on the 3rd or 4th place as a European favored import country for food and drinks.

In the Southern United States, there are many producers of beers, wines, and spirits. This makes that there will be a wide range of products to offer.


During this mission producers from the following States will be represented:

  • Maryland
  • North Carolina
  • Tennessee
  • Texas

Samples virtual meetings

The European buyers will receive a box with samples of the US vendors. These samples can be used during the virtual meeting.

Interested in joining this trade mission?

Are you interested in joining this virtual trade mission without ever leaving your home? And are you a European buyer/importer or beer, wine and/or spirits? Please do not hesitate to contact Anouk Dijkgraaf of Phaff Export Marketing.

There will be no fee charged.

More (virtual) trade missions that are organized by Phaff Export Marketing can be found here.

Project details

Start date
October 27, 2020
End date
October 30, 2020

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