Lentils. at Horecava in RAI Amsterdam

As Netherlands Business Development Consultant of Pulse Canada, Phaff Export Marketing participated to Horecava (8-11 January 2024 in RAI Amsterdam) to promote lentils.

Horecava is the largest hospitality trade show of the Netherlands where over 65.000 hospitality professionals meet each other. The trade show has several exhibition halls with themes as; Food & Wine, Fast Casual, Cold drinks, Coffee & Tea, Bakery & Patisserie, Interior & Design, Kitchen Equipment, Start-up Labs, Innovation, etc.


Lentils play an important role in shifting diets towards more plant-based options and expanding the menu. They are not only simple, quick, and easy to cook, but also standing up well to cooking and freezing in batches. Additionally, lentils are versatile and can be used across the menu and day parts, from breakfast to desserts and everything in between. Nutritionally, lentils are high in protein and fiber, while being low in fat, making them an excellent choice to extend or replace animal protein in a variety of dishes. Lentils are among the most economical plant-based protein choices, and are applauded for their sustainability benefits.

Focus for the Dutch food service sector is on Red (Whole and Split) + Green (whole) lentils.

Lentil Production

Canada is the world’s leading producer and exporter of lentils. The province of Saskatchewan produces 95% of Canada’s lentils. Canada only began growing lentils in the 1970’s – now there are over 5,000 active lentil farmers in Canada.

In Saskatchewan, lentils are planted in early May. Lentil plants grow approximately 24 inches tall, with the seeds being produced in pods attached to the plant. There are between one to three lentils per pod. The lentils are harvested in their dry form typically in mid-August.

Visit: www.lentils.org


Lentils.org is a promotional brand, accountable to and funded by over 17,000 pulse crop (lentils, peas, chickpeas, beans, and faba beans) farmers in Saskatchewan.

For more information on Saskatchewan Pulse Growers, please visit saskpulse.com.


Questions about Lentils.org promotional campaign in the Netherlands? Please contact:

Inge Lankes
Netherlands Business Development Consultant
Phaff Export Marketing on behalf of Lentils.org/Pulse Canada
il@phaff.com or netherlands@lentils.org