Phaff Export Marketing organized Virtual Consultation-sessions about exporting to exporters all over the world. During these Virtual Consultation-sessions Phaff Export Marketing shared its knowledge about export marketing, with companies that are active in Food & Agribusiness.
During the Virtual Consultations, companies were able to conduct market research and got direct feedback from experts in the market without leaving their homes. Every consultation was tailor-made to specific questions and products.
Phaff Export Marketing started with this activity in April 2020.
COVID-19
Safety is, of course, our first priority, especially during COVID-19, strange and roaring times. Nevertheless, we need to look forward and stay focused. But where and what are the international opportunities, now and in the future?
Normally, the Phaff Export Marketing-consultants are traveling a lot, for example, to share knowledge about exporting. However, due to the global outbreak of COVID-19, the Phaff Export Marketing-consultants were not able to visit exporters.
The Phaff Export Marketing-consultants are using other possibilities now to stay in touch with exporters from all over the world. As consultants in export promotion in Food & Agribusiness, the Phaff Export Marketing-consultants gained all knowledge during the last 30 years. Phaff Export Marketing still would like to share its knowledge, since training and preparation are key!
Virtual Consultation
One of these activities that Phaff Export Marketing is organized is Virtual Consultation-sessions. During virtual meetings, the consultants of Phaff Export Marketing gave advice about all export-related activities, for example:
- Entry strategy
- Trends
- Opportunities
- Labeling
- Supply chain
- Terms of payment
- Terms of delivery
During these Virtual Consultation-sessions, the consultants gave advice to export managers of companies that are active in Food & Agribusiness. The main goal was to advise companies with their export strategy, especially during the COVID-19 crisis.
"The call was excellent. It gave me a better sense of how to move forward and helped with knowing what information will be needed for the next steps as well as the overview of the entire process."
Preparation
Prior to the meeting, the export manager indicated which topics the exporter would like to discuss. It this way the consultants of Phaff Export Marketing could prepare properly.
The consultants studied the specification sheets, the website of the company and product(s), and for example, pictures of the product, the package, and the label.
Besides, we wanted to know what the current export experience of the company is.
For these Virtual Consultation-sessions, it does not matter if a company is already exporting or not.
Follow-up
There are many possibilities for follow-up, after having a Virtual Consultation. For example, receiving a personal quick-scan, based on your own product, your own experience level, and the specific questions/information demand.
Your personal quick-scan includes, e.g.:
- Market trends
- Labeling requirements
- Competition
- Pricing strategy
- List with interesting importers
Of course, the possible next steps that we suggest will be discussed together with you.
From there we can determine which next steps will be part of your export marketing plan, and on which aspects, Phaff Export Marketing can assist you.
Advantages
There are several advantages to having Virtual Consultation-sessions. Four examples of the advantages of having a Virtual Consultation-session are:
- Currently, companies are not allowed and/or cannot travel, while having a Virtual Consultation-session, companies can still get the advice from an expert in the field of export marketing.
- While working from home, it is still possible to conduct market research.
- Each consultation will be tailored to your specific questions and products.
- You will get direct feedback from experts in the market, without leaving your home.
Do you need help?
Do you need help or advice on an activity that is export-related? And are you interested in having a Virtual Consultation-session? Please do not hesitate to contact one of the Phaff Export Marketing-consultants. You can find more information about the consultants, and find contact details here.
Please do not hesitate to contact us! We are looking forward to discussing all possibilities with you.
